Information

Digital & Material Requirements

1. LABELLING & MAILING INSTRUCTIONS: PHYSICAL SUPPORT MATERIAL
2. DIGITAL & MATERIAL SPECIFICATIONS: IMAGES
3. DIGITAL SPECIFICATIONS: VIDEO
4. DIGITAL SPECIFICATIONS: URLS
5. DIGITAL & MATERIAL SPECIFICATIONS: OTHER


1. LABELLING AND MAILING INSTRUCTIONS Physical Support Material

• Once your entries are completed, you will be sent labels for the entries that require you to send physical materials to us. The labels are vital to identify your work from the thousands of entry materials we receive.

• On your confirmation email, there will be a package address label for the outside of your package(s) and individual entry labels for each of your specific entries.

• Instructions on where and how to attach them are in your confirmation email. You can also download them from your online account. We are unable to accept entry materials which are not labelled correctly.

• Entrants must cover all courier and mailing costs in advance, to secure the delivery of their materials. The Festival Organisers cannot accept responsibility for packages at any stage of transit. If entries are lost, held up at customs or require payment for delivery, resolution is the sole responsibility of the entrant.

• A Customs Invoice should be included in your consignment, saying: ‘FESTIVAL MATERIAL - NO COMMERCIAL VALUE’. A nominal amount of money, e.g. 5 USD per material, can be stated if necessary.

• Products should be insured against damage or loss in transport. We do not accept any liability for any loss, damage or expense incurred.

• Physical support material becomes the property of the Festival Organisers once it has been received. We cannot return materials to entrants after judging. In exceptional circumstances and at the Festival's discretion, we may agree to return large or valuable items however, this must be pre-agreed with the Festival in writing and all transit costs must be covered by the entrant. Please email awards@dubailynx.com for more information.

• Do not refer to the name of your agency or any contributing creative companies or persons anywhere on your submission materials as judging is anonymous.

• Please send all physical materials by courier or registered mail to:


DUBAI LYNX AWARDS
Physical Materials Team
34th Floor
Media 1 Tower
Dubai Media City
PO Box 2331
Dubai
UAE

Our telephone number is +971 (0)4 427 3090

2. DIGITAL & MATERIAL SPECIFICATIONS: IMAGES

Do not refer to the name of your agency or any contributing creative companies or persons anywhere on your materials as judging is anonymous.


DIGITAL PRESENTATION IMAGE

A visual presentation of your work, including images and English text.

  • 100 max words text, covering the brief, execution and results
  • Specifications: JPG, CMYK, ideally 7063 x 5008 pixels, 5 - 10MB

 

Example of a Digital Presentation Image


DIGITAL PROOF

The digital version of the original advertisement or execution, as it ran. 
Work which is not in English should be translated exactly as it was published or aired, so that it can be understood in English.

  • Specifications: JPG, CMYK, ideally 7063 x 5008 pixels, 5 - 10MB

 

Example of a Digital Proof


DIGITAL SUPPORTING IMAGE

Digital images that may help support your entry in the jury room.

Maximum 5. Only to be included if necessary and relevant.

Specifications: JPG, CMYK, 7063 x 5008 pixels, 5 - 10MB

Example of a Supporting Image

 

SCALE DRAWING

Scale drawing of the final product showing scale and measured 1st or 3rd angle projections.

Specifications: JPG, CMYK

Example of a Scale Drawing

MOUNTED PRESENTATION IMAGE
The physical version of your digital presentation image, printed on foam board.

  • Specifications: 594mm x 420mm (A2)

MOUNTED PROOF
The physical version of your digital proof, printed on foam board.

  • Specifications: 594mm x 420mm (A2)

 

UNMOUNTED PRESENTATION IMAGE
The physical version of your digital presentation image, to be used for judging. A high-quality print of the execution, on flexible paper. Do not glue on to card.

Specifications: 594mm x 420mm (A2)

 

UNMOUNTED PROOF
The physical version of your digital proof, to be used for judging. A high-quality print of the execution, on flexible paper. Do not glue on to card.

Specifications: 594mm x 420mm (A2)

3. DIGITAL SPECIFICATIONS: VIDEO

Do not refer to the name of your agency or any contributing creative companies or persons anywhere on your materials as judging is anonymous.


VIDEO FILE SPECIFICATIONS:
Please encode a high quality video as .MOV or .MP4. The maximum file size is 350MB
Please get in touch if your file is larger than 350MB e.g. a feature film.

Aspect Ratio

Resolution

Format/Codec

Audio

Preferred

Full HD 1080p

1920 x 1080

.MOV/H.264

AAC, Stereo, 48kHz

HD 720p

1280 x 720

 

 

Accepted

4:3 or 16:9

1024x576

.MP4/H.264

AAC, Stereo, 48kHz

 

720x576

 

 

 

854x480

 

 

 

640x480

 

 

 

CASE FILM

  • Maximum Length: 2 minutes (120 seconds)
  • A short film explaining your work. Content includes the brief, execution and results. This will be used in judging and displayed publicly, including on the Dubai Lynx website. Case films should be in English.


Example of a Case Film


FILM

  • The original film advertisement or content, exactly as it aired. No extra slates or information. Work which is not in English should be subtitled, so that it can be understood in English, exactly as it was published or aired. Please note that dubbing is not allowed. Voiceovers can be translated but visible speech must be kept in the original language and subtitled. 

 

Example of a Film entry


DEMO FILM

  • Maximum Length: 2 minutes (120 seconds)
  • Depending on the Award entered, this is either a ‘making of’, a recording of the activation in action or a walk through showing the specific elements of your work. Demo Films should be in English.

 

Demo Film - Example 1

Demo Film - Example 2


AWARD SHOW FILM 

  • Maximum Length: 30-45 seconds
  • A shorter, edited version of your case film. This will be shown at the award show, should your work win gold. It will not be shown to the jury. Award Show Films should be in English.

Example of an Awards Show Film


4. DIGITAL SPECIFICATIONS: URLS

URLs must start with “http://” and must be accessible WITHOUT a login or password. Please make sure that your URL is accessible online until 8 March 2017.


CONTENT URL
Direct link to your digital execution e.g. website, microsite, app download page or social media page. 

Example of a website

Example of an app download page

Example of a microsite

Social media post - Example 1

Social media post - Example 2


VIDEO URL
Direct link to where the digital video aired.

Example of a video URL 


PRESENTATION WEBPAGE URL
If your direct link is not in English, you may provide a URL which leads to a page which explains your work in English.

Example of a webpage URL


5. DIGITAL & MATERIAL SPECIFICATIONS: OTHER


RADIO FILE
MP3 audio file of original radio advertisement, as it aired. 
Specifications: 258 kbps preferred, 128 kbps = minimum accepted.

RADIO SCRIPT

English script of original radio advertisement. Scripts will be read by the jury and should exactly replicate the original version as it aired.

DIGITAL SUPPORTING CONTENT

Any supporting documents, videos, or radio files which are relevant to your entry.

CREATIVE EFFECTIVENESS APPENDIX

A collection of supplementary material to support the written submission. This could include graphs, diagrams, press clippings, screen grabs, original source data submitted as a single PDF file.

PHYSICAL SUPPORT MATERIAL

Any devices, samples, products or other tangible materials submitted for judging. Should you have assembly instructions, please contact awards@dubailynx.com

PACKAGE ADDRESS LABEL

The address label provided with your confirmation email, after payment. Only relevant for Awards which require physical materials. The package label is for the outside of the package.

ENTRY LABEL

The individual entry labels provided with your confirmation email, after payment. Labels have individual entry numbers which are specific to the entries that you have made, and are vital for us to identify your physical material when it arrives. The entry labels must be attached to the board, proof or supporting material, as appropriate.

Where can I get my Boards printed?