Integrated

The Integrated Lynx celebrate work that uses multiple media platforms.

Entries should demonstrate the integration of chosen elements or channels throughout the campaign, and how the different media complemented and built on each other to drive tangible business results, were instrumental to cultural change or integral in the achievement of brand purpose.

Judging Criteria

Criteria considered during judging will predominantly be the idea and the execution.

There is no overall limit to how many times the same piece of work can be entered into Outdoor as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Sectors: Billboards’ and/or ‘B. Sectors: Posters’.

In sections A and B each execution constitutes one entry and all executions must have run within the eligibility period.

In Sections C, D, E and F multiple executions can be entered as one entry however all Outdoor executions must have run within the eligibility period.