Zoha Zoya is a Group Creative Director and Head of Experience Design at R/GA London. For the last 10 years, she led the strategic and Experience Design thinking for multiple innovative products and services across sectors. She combines human-centered design and technology to craft smart and connected brand experiences. She has worked with a variety of global brands including; Nike, Samsung, Google, Le Creuset, Rimowa, Moncler, Stone Island Magic Leap, Eurosport, NBK and Turkcell Telecom. She was part of service design leadership team for R/GA’s London Ventures award winning program 2018.
Zoha has served as a Jury for multiple global awards including Cannes Lions, The One Club for Creativity, ADC awards and D&AD. She contributes to thought leadership, including written articles in The Guardian, Gulf News and Creative Review. She has been running workshops and presenting talks about AI impact on creativity with organizations like Advertising Week, Hyper Island, Future London Academy, LoopMe AI and iXDA.