awards / jury / Anna Vogt

Anna Vogt

Chief Strategy Officer

Creative Effectiveness
Creative Strategy


Anna is UK Chief Strategy Officer at VMLY&R where she is responsible for the strategic output of the London office. She works across VMLY&R’s client portfolio, including Diageo, Danone, Department for Transport, Ford and Wendy’s to deliver ground-breaking and effective work.

Prior to VMLY&R, Anna was Chief Strategy Officer at TBWA\London for four years. During her time at TBWA, she pioneered the practice of pairing planners in teams, and saw the agency win the Health & Wellness Cannes Lions Grand Prix in 2021 for #StealOurStaff, and IPA Gold and Effie Grand Prix in 2018 for Lidl’s sustained effectiveness.

Anna began her career as a WPP Fellow before joining Grey London to work on brands such as Fairy Liquid and Lucozade. She also spent time at BBH where she was Planning Director on the British Airways, Clarks and Boden.

Anna was a member of the German national swimming team as a teenager and is the co-author of recently published The Rebuilders: Going from Setback to Comeback in Business and Beyond.

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