Atiya is a creative who is leading the most awarded agency in Pakistan and is the only creative woman to become the head of a multinational agency. She has twenty years of experience in the advertising industry working on an array of local and international brands. She is the first Pakistani woman to be selected for Cannes Lions See it Be it program, D&AD’s Rare creative program and also the Pitch magazines’ 100 Superwomen list 2019. With her full-time job, she wrote a feature film which is available on global Netflix as a side hustle.