Erik Reiff

Erik has more than a decade’s worth of experience in the music, video game music, and music advertising fields. Born in Manila and brought up in Tokyo, he then went to the UK to study at the Liverpool Institute of Performing Arts studying music and songwriting, including a lesson with Sir Paul McCartney. After his studies, and years of gigging and touring in the UK, he returned to Tokyo where he started producing and directing artists. He continued closely with clients as a lyricist and producer on a multitude of local Japanese games as well as major titles such as Final Fantasy and Metal Gear Solid. Since 2016, he has been the music creative and producer for nationwide and global campaigns including Nissan, Uniqlo, and Audi to name a few while collecting Cannes Lions Grand Prix, Clio, Adfest and other illustrious advertising awards along the way. Since 2021, he is a partner and CCO for LA/Tokyo/Bali based music crew Black Cat White Cat Music, continuing to work in advertising whilst working on feature/short length films and producing local artists.