awards / jury / Jessica Tan

Jessica Tan

Digital Creative Director

Industry Craft

Superunion, SINGAPORE

In a 15 year career spanning motion, 3D design and art direction between Singapore and London, Jessica is an award-winning creative director who has created campaigns and experiences for iconic brands.

With a deep passion for digital art, motion design and technology, she leads Superunion’s creative technology team across Asia, playing in the brave new world of design powered by technologies like generative design, metaverse experiences, NFTs, AI, immersive mixed reality technologies and beyond.

Jessica was a part of Superunion’s artistic collaboration with BBC Two, creating an iconic identity for the British broadcaster that won numerous creative awards, including Cannes Lions, New York Festivals, Art Director’s Club New York, One Show, and a coveted Yellow Pencil at D&AD.

Jessica’s other clients include Riot Games, Telekom Malaysia, HSBC and Deloitte. Recent projects include creating a digital theatrical experience, 'Surreal Island', for CDF's new flagship destination in Macau, which won at Art Director’s Club and was shortlisted for Best in Show at Brand Impact Awards. Her team also developed a generative typography system that created 194,481 different logos for Evri in a groundbreaking rebranding project. Most recently, her team created a surreal virtual art gallery for iconic retail destination Tai Koo Li.

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