He graduated in audiovisual communication at Nebrija University. There he met his partner in crime, Javier Senovilla with whom he continues to work hand in hand today. They began their careers at a small independent agency, but soon they were recruited for the Ogilvy offices in Madrid, where they continue to work to this day. Fifteen years later, he has worked for big brands like Cruzcampo Heineken, Zalando, Ford, Iberia, and Banco Santander, and his work has been awarded at the main local and international festivals (Cannes, One Show, cdec, El Sol, Effie).