Lola Bakare is an Anthem Award-Winning Inclusive Marketing Strategist, creator of Maximize The Movement™, advisory board member at Sparks & Honey, and founder of be/co, a boutique consultancy that empowers brands and marketing leaders with strategic guidance, coaching, training, and workshops that unleash new levels of success. With a wealth of experience on the frontlines of marketing leadership at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell, (for world class brands including Gatorade, Ronzoni, and Smirnoff), Lola's uniquely empathetic approach comes from her deeply nuanced understanding of the unique challenges marketing leaders face across industries. She has recently been named one of 15 2022 LinkedIn Top Voices in Marketing & Advertising and a Forbes CMO Network contributor. Her writing and commentary can be found in major publications including Adweek, Harvard Business Review, Marketing Brew, & Business Insider where she is recognized as one of 13 Top Consultants and Experts helping advertisers with diversity. She can also be found providing real-time advice to marketers on Fishbowl where she serves as founder and bowl leader of the Women In Marketing Bowl (20k+ members strong and counting!) Her first book ‘Responsible Marketing: How To Create An Authentic & Inclusive Marketing Strategy, is in the works with Kogan Page for an expected July 2023 release.