The Media Lynx celebrate the context of creativity.
Entries should demonstrate an inspiring and innovative implementation of ideas; work which is enhanced and amplified by a game-changing channel strategy.
A number of criteria will be considered during judging and weighted as follows: 30% insight and idea, 20% strategy and targeting; 20% execution; 30% impact and results.
The same piece of work can be entered up to three times in Media. However, the same piece of work may only be entered once in ‘A. Media: Sectors’.