COVID-19/Coronavirus

Dubai Lynx award-winning ideas should be celebrated, and we don’t think it’s an appropriate time for that right now.

We’re grateful to all of your teams who have already spent a great deal of time on this year’s awards and the event. Their efforts won’t go wasted.

Work from the 2020 festival will be judged at the 2021 festival. The Dubai Lynx Awards will be held in 2021 in Dubai and new dates will be announced shortly.

We look forward to celebrating and honouring the work – and bringing the community together again when the world will hopefully be a more stable and optimistic place.

We look forward to welcoming back the region’s top brands and the creative industries to celebrate the best of MENA’s creativity.

If you have any further queries related to Awards please get in touch awards@dubailynx.com.

PR

The PR Lynx celebrates creative work which successfully builds trust and cultivates relationships with credible third-parties, utilising mainly earned-media tactics or channels to influence public dialogue and ultimately change perceptions and behaviours in ways that protect and enhance the reputation and business of an organisation or brand with its target audiences.

Judging Criteria

A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% impact and results.

The same piece of work can be entered up to three times in PR. However, the same piece of work may only be entered once in ‘A. PR: Sectors’.