Entries will need to demonstrate ideas that are wired for sound; that is, work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling.
Criteria considered during judging will predominantly be the idea and the execution. There is no overall limit to how many times the same piece of work can be entered into Radio & Audio as long as the categories chosen are relevant. However, the same piece of work may only be entered once in ‘A. Radio & Audio: Sectors’.
In sections A and C each execution constitutes one entry and all executions must have run within the eligibility period.
In Sections B multiple executions can be entered as one entry however all Radio & Audio executions must have run within the eligibility period.