Creative Effectiveness

Creative Effectiveness

Celebrating the measurable impact of creativity. Entries will need to demonstrate hard results over the long term; that is, how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.

  • A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results.
  • The same piece of work can only be entered once into Creative Effectiveness.

Creative Effectiveness Categories

- Section -
{{sht.short}}
- Categories -
  • {{sht.short}}
  • {{des.code}} {{des.title}}

    {{des.description}}
    {{des.warning}}

    Compulsory Materials:

    • {{material.name}}

    Optional Materials:

    • {{requirement.name}}

    Material Requirements