Celebrating the creative use of reputation. Entries will need to demonstrate innovative ideas that have sway; that is work that tangibly builds trust or engenders increased understanding between brands/organisations and their publics.
- A number of criteria will be considered during judging and weighted as follows: 20% idea; 30% strategy; 20% execution; 30% results.
- The same piece of work can be entered up to three times in PR. However, the same piece of work may only be entered once in ‘A. Sectors’.