Special Awards

Independent Agency Of The Year

Independent Agency Of The Year 2017: King Tut’s Playground, Cairo
Independent Agency Of The Year
Independent Agency Of The Year Award

1. OVERVIEW
1.1 The Independent Agency of the Year award is given to the Independent Agency that is the most successful overall (in accordance with Lynx points system) for entries in Dubai Lynx.
1.2 The Lynx Rules for Special Awards shall apply to the awarding of the Independent Agency of the Year Award. Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, Rules for Special Awards shall take precedence.


2. POINTS
The allocation of points used to calculate the Independent Agency of the Year Award is as follows:
12 points for a Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix or Good
7 points for a Gold Lynx award
7 points for an Innovation/Creative Effectiveness Lynx award
5 points for a Silver Lynx award
3 points for a Bronze Lynx award
1 point for a shortlist position

2.1 Independent Agency points contribute to the Independent Agency of the Year Award and also:
2.1.1 the Agency of the Year Award; and
2.2 Companies credited with an Idea Creation Role on all shortlisted or winning Lynx awards are eligible to accrue points towards the Independent Agency of the Year Award. Only independent agencies as outlined in the general special awards rules are eligible to accrue points towards the Independent Agency of the Year Award

3. CALCULATION
3.1 The winner of the Independent Agency of the Year Award will be the Independent Agency that obtains the most points in aggregate for shortlisted or awarded entries in accordance with the above allocation of points.
3.2 The total is calculated by adding:
3.2.1 the total points from Lynx award that have been awarded to Independent Agencies; and
3.2.2 the total points from the remaining shortlisted entries of Independent Agencies.
3.3 If an entry is shortlisted and then goes on to win a Lynx award, the shortlist point is no longer counted.
Shared points
3.4 If a shortlisted or winning entry has been credited to more than one Agency or Company the points awarded to the entry will be divided equally among the Agencies and Companies eligible. For the avoidance of doubt Independent PR agencies and Independent Media Agencies are eligible to receive points for Independent Agency of the Year.
3.5 If a shortlisted or winning entry has been credited to more than one Agency or Company and one is not an Independent Agency, then only half of the points awarded to the entry (or the relevant equal proportion associated with the Independent Agency) will count for the purposes of the Independent Agency of the Year Award and will be awarded to the relevant Independent Agency (for example, if Independent Agency A wins a Gold Lynx award and is co-credited with non-independent Company B, then only half of the total points will count for the purposes of the Independent Agency of the Year Award and will be given to Independent Agency A).

Campaign points
3.6 Shortlist points awarded to campaign entries that win a Lynx award will be converted into campaign points and will still be counted towards the Independent Agency of the Year total.
3.7 A campaign as a whole will be considered as one award. In the event that a campaign is awarded a Lynx award, each awarded execution of a campaign will also be awarded a campaign point. For example, in the case of a campaign that has three executions:
3.7.1 if the campaign wins a Lynx award it will be awarded the corresponding number of points (a campaign that wins a Gold Lynx award will win seven points); and
3.7.2 the remaining shortlist points attributed to the campaign (for each execution of the campaign) are also awarded, as campaign points (a Gold campaign of four executions wins seven points for the Lynx award, plus two campaign points for the executions of the winning campaign).
3.8 In the case of a tie between Independent Agencies, the campaign points from the winning campaign are valued higher than regular shortlist points.
3.9 Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 4 part campaign that wins a Silver Lynx award, then Agency A will receive 2 points. (5 points for the Silver Lynx award + 3 campaign points = 8 points divided by 4).

Total tied points
3.10 In the case of a tie between the total number of points won by Independent Agencies, the winner will be determined in accordance with the following formula:
3.10.1 the Independent Agency with the highest overall number of Lynx awards is the winner. If there is still a tie between Independent Agencies, then;
3.10.2 the Independent Agency with the highest number of highest ranking Lynx awards is the winner. If there is still a tie between Independent Agencies, then;
3.10.3 the Independent Agency with the most shortlist [and campaign] points is the winner is the winner.
3.11 If a rank can be established on the highest overall number of Lynx awards alone, the shortlist [and campaign] points are not taken into consideration.
3.12 The formula is applied in the following practical examples. In both examples, Independent Agency A beats Independent Agency B based on the number and rank of Lynx awarded:

Example 1:


Independent Agency A

 

Independent Agency B

 

2 Gold Lynx award

14 points

1 Gold Lynx award

7 points

1 Silver Lynx award

5 points

1 Silver Lynx award

5 points

1 Shortlist

1 point

8 Shortlist

8 points

TOTAL:

20 points

TOTAL:

20 points


Example 2:


Independent Agency A

 

Independent Agency B

 

2 Gold Lynx award

14 points

1 Gold Lynx award

7 points

3 Bronze Lynx award

9 points

4 Silver Lynx award

20 points

6 Shortlist

6 points

2 Shortlist

2 points

TOTAL:

29 points

TOTAL:

29 points

Sponsored by

2017 Winners

1. Kairo, Cairo
2. Rèpublique, Beirut
3. Beattie + Dane, Kuwait City

Previous Winners

2016 -  King Tut’s Playground, Cairo

2015 - Republique, Beirut, Lebanon

2014 - Kairo, Cairo, Egypt

2013 - Interesting Times, Beirut