Special Awards

Media Agency of the Year

Media Agency of the Year 2017: OMD, Dubai
Media Agency of the Year
MEDIA AGENCY OF THE YEAR AWARD

1. OVERVIEW
1.1 This award honours the Media Agency that is the most successful overall (in accordance with Dubai Lynx Festival’s points system) for entries in the Media category within The Dubai Lynx Festival.
1.2 The Dubai Lynx Rules for Special Awards shall apply to the awarding of the Agency of the Year Award. Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, the Rules for Special Awards shall take precedence.


2. POINTS
2.1 The allocation of points used to calculate the Media Agency of the Year Award is as follows:
10 Points for a Grand Prix
7 points for a Gold Lynx award
5 points for a Silver Lynx award
3 points for a Bronze Lynx award
1 point for a shortlist position

2.2 Media agencies credited with a Media Placement Role on all shortlisted or winning awards in the Dubai Lynx Media Award are eligible to accrue points towards the Media Agency of the Year Award. The exact method for points calculation is outlined in the calculation section below.

3. CALCULATION
3.1 The winner of the Media Agency of the Year Award will be the Media Agency that obtains the most points in aggregate for shortlisted or awarded entries in accordance with the above allocation of points.

3.2 The total is calculated by adding:

3.2.1 the total points from Lynx awards that have been awarded to Agencies; and
3.2.2 the total points from the remaining shortlisted entries of Agencies.
3.3 If an entry is shortlisted and then goes on to win a Lynx award, the shortlist point is no longer counted.
3.4 The maximum number of points awarded to an Agency for shortlisted entries is 10. This does not include campaign points, as these are linked to campaigns that win a Lynx award.

Multiple Entries
3.5 If the same entry or campaign is entered in more than one category within the Media category and is shortlisted and/or wins more than one Lynx, only the points for the highest Lynx or the highest points scoring campaign are counted.
3.6 For example, if a campaign wins a Lynx and one part of that campaign also wins a Lynx award in another category in the Media section, only the highest scoring Lynx award counts.
Shared points
3.7 If a shortlisted or winning entry has been credited to more than one Agency or company with a media placement role, the points awarded to the entry will be divided equally among the companies credited.

Total tied points
3.8 In the case of a tie between the total number of points won by Agencies, the winner will be determined in accordance with the following formula:
3.8.1 the Agency with the highest overall number of Lynx awards is the winner. If there is still a tie between Agencies, then;
3.8.2 the Agency with the highest number of highest ranking Lynx awards is the winner. If there is still a tie between Agencies, then;
3.8.3 the Agency with the most entry points, taking into consideration all duplicated entries is the winner. If there is still a tie between Agencies, then;
3.8.4 the Agency with the most shortlist [and campaign] points, disregarding the cap of 10, is the winner.
3.9 If a rank can be established on the highest overall number of Lynx awards alone, the shortlist [and campaign] points are not taken into consideration.
3.10 The formula is applied in the following practical examples. In both examples, Agency A beats Agency B based on the number and rank of Lynx awards awarded:

Example 1:


Agency A

 

Agency B

 

2 Gold Lynx award

14 points

1 Gold Lynx award

7 points

1 Silver Lynx award

5 points

1 Silver Lynx award

5 points

1 Shortlist

1 point

8 Shortlist

8 points

TOTAL:

20 points

TOTAL:

20 points

Example 2:


Agency A

 

Agency B

 

2 Gold Lynx award

14 points

1 Gold Lynx award

7 points

3 Bronze Lynx award

9 points

4 Silver Lynx award

20 points

6 Shortlist

6 points

2 Shortlist

2 points

TOTAL:

29 points

TOTAL:

29 points

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2016 winner

1. OMD, Dubai
2. Starcom, Riyadh
3. MediaCom MENA, Dubai

Previous winners

2016: UM MENA, Dubai

2015: Starcom MediaVest Group, Dubai, UAE

2014: Starcom MediaVest Group, Dubai, UAE

2013 - Starcom Mediavest Group, Dubai, UAE

2012 - Leo Burnett Beirut

2011 - FP7/BAH, Manama, Bahrain

2010 - Starcom Mediavest Group, Dubai

2009 - Starcom MediaVest Group, Dubai