Special Awards

Network of the Year

Network of the Year 2017: BBDO Worldwide
Network of the Year
Network of the Year Award

1. OVERVIEW AND CRITERIA
1.1 The Network of the Year Award is given to the Network Parent Company of the Network whose members are the most successful overall (in accordance with the Dubai Lynx points system) for entries in Dubai Lynx. The major Networks considered include, but are not limited to BBDO, Cheil Worldwide, DDB, Dentsu, FCB, Grey Worldwide, Hakuhodo, Havas Worldwide, J. Walter Thompson, Leo Burnett, MullenLowe, McCann Worldgroup, Ogilvy & Mather, Publicis Worldwide, Saatchi & Saatchi, TBWA, Y&R.
1.2 If a Network is affiliated with a Health Network through trading or branding names, the Network will include the health Network points in their total.
1.2.1 For example any points accumulated by Ogilvy CommonHealth will be added to the Ogilvy & Mather Network points total
1.3 The Dubai Lynx Rules for Special Awards shall apply to the awarding of the Network of the Year Award. Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, the Rules for Special Awards shall take precedence.
1.4 Members of a Network for the Network of the Year Award shall be those Companies or Agencies which satisfy either:
1.4.1 the Network Ownership Test; or
1.4.2 the Network Affiliation Test, and
1.5 Companies or Agencies will satisfy the Network Ownership Test if they are 51% or more owned by the Network Parent Company or a subsidiary company of the Network Parent Company which is 51% or more owned by the Network Parent Company.
1.6 Companies or Agencies will satisfy the Network Affiliation Test if they: (a) include the Network’s name in their trading name; or (b) are owned by an entity that shares the same name as the Network and demonstrate use of this name in the ordinary course of business.


2. POINTS

2.1 The allocation of points used to calculate the Network of the Year Award is as follows:
12 points for a Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix for Good
7 points for a Gold Lynx award
7 points for an Innovation/Creative Effectiveness Lynx award
5 points for a Silver Lynx award
3 points for a Bronze Lynx award
1 point for a shortlist position

2.2 Companies credited with an Idea Creation Role on all shortlisted or winning Lynx entries are eligible to accrue points towards the Network of the Year Award. Points accrued by companies credited are only assigned to a Network if the company satisfies the Network Ownership tests outlined in the general special award rules section.


3. CALCULATION
3.1 The winner of the Network of the Year Award will be the Network whose members obtain the most points for shortlisted and awarded entries in aggregate in accordance with the above allocation of points.
3.2 The total is calculated by adding:
3.2.1 the total points from Lynx awards won by members of a Network; and
3.2.2 the total points from the remaining shortlisted entries of members of a Network,
save that a Network member’s points will only count towards the Network’s overall total if the Agency or Company in question was a Network member on the date that its award-winning or shortlisted entry or campaign was initially released, published or aired.
3.3 If an entry is shortlisted and then goes on to win a Lynx award, the shortlist point is no longer counted.
Shared points
3.4 If a shortlisted or winning entry has been credited to more than one Agency or Company in the Idea Creation role, the points awarded to the entry will be divided equally among the Agencies and Companies eligible.
3.5 If a shortlisted or winning entry has been credited in the idea creation role to more than one Agency or Company:
3.5.1 from the same Network, the full points awarded to the entry will go to that Network;
3.5.2 from different Networks, the points awarded to the entry will be shared equally between both Networks (for example, if Agency A belonging to Network A wins a Gold Lynx award co-credited with Agency B, which belongs to Network B, then the points with be shared equally between both Networks); and
3.5.3 and one Agency or Company is not affiliated to a Network, then only half of the points awarded to the entry (or the relevant equal proportion associated with the Agency or Company that is from a Network) will count for the purposes of the Network of the Year Award and will be awarded to the relevant Network (for example, if Agency A belonging to Network A wins a Gold Lynx award and is co-credited with Independent Agency B, then only half of the total points will count for the purposes of the Network of the Year Award and will be given to Network A).
3.6 If a shortlisted or winning entry has been credited to one Agency or Company that is jointly owned by two Networks, the points awarded to the entry will be shared equally between these two Networks.
Campaign points
3.7 Shortlist points awarded to campaign entries that win a Lynx award will be converted into campaign points and will still be counted towards the Network of the Year total.
3.8 A campaign as a whole may be considered as one award. In the event that a campaign is awarded a Lynx award, each awarded execution of a campaign will also be awarded a campaign point. For example, in the case of a campaign that has four executions:
3.8.1 if the campaign wins a Gold Lynx award it will be awarded the corresponding number of points (seven points); and
3.8.2 the remaining shortlist points attributed to the campaign (for each execution of the campaign) are also awarded, as campaign points (e.g. a Gold campaign of three executions wins seven points for the Lynx award, plus two campaign points for the remaining executions of the winning campaign).
3.9 In the case of a tie between Networks, the campaign points from a winning campaign are valued higher than regular shortlist points.
3.10 Where different Agencies or Companies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 4 part campaign that wins a Silver Lynx award, then Agency A will receive 2 points. (5 points for the Silver Lynx award + 3 campaign points = 8 points divided by 4).
Total tied points
3.11 In the case of a tie between Networks in the number of points won by their respective companies, the winner will be determined in accordance with the following formula:
3.11.1 the Network with the highest overall number of Lynx awards is the winner. If there is still a tie between Networks, then;
3.11.2 the Network with the highest number of highest ranking Lynx awards is the winner. If there is still a tie between Networks, then;
3.11.3 the Network with the most shortlist and campaign points is the winner.
3.12 The formula is applied in the following practical examples. In both examples, Network A beats Network B based on the number and rank of Lynx awards awarded:

Example 1:


Network A

 

Network B

 

2 Gold Lynx award

14 points

1 Gold Lynx award

7 points

1 Silver Lynx award

5 points

1 Silver Lynx award

5 points

1 Shortlist

1 point

8 Shortlist

8 points

TOTAL:

20 points

TOTAL:

20 points

Example 2:


Network A

 

Network B

 

2 Gold Lynx award

14 points

1 Gold Lynx award

7 points

3 Bronze Lynx award

9 points

4 Silver Lynx award

20 points

6 Shortlist

6 points

2 Shortlist

2 points

TOTAL:

29 points

TOTAL:

29 points

2017 winners

1. BBDO Worldwide

2. Ogilvy & Mather

3. TBWA Worldwide

Previous winners

2016 - J. Walter Thompson

2015- Leo Burnett

2014 - Ogilvy & Mather

2013 - Leo Burnett

2012 - Leo Burnett

2011 - Y&R

2010 - JWT