See It Be It

Dubai Lynx is proud to bring See It Be It Dubai to the festival in 2018.

The initiative, powered by Neutrogena®, includes a tailored programme of executive training, mentoring and exclusive networking opportunities for ten women either working in, or for those who want to develop themselves in the communications industry in the MENA region.

Based on the Cannes Lions See It Be It initiative, now in its fifth year, it is an experience that raises profiles, expands contacts, builds confidence and accelerates participants down the path to leadership.

Applications now closed. The See It Be It participants will be announced soon.

Empowering talented women

See It Be It Dubai will provide access to great content and industry luminaries, as well as give women an opportunity to share experiences and discuss the challenges they face. The simple, central idea is that if you can't see it, you can't be it. So by shining a light on the participant and helping to illuminate the path, we can help them to achieve their potential, and in doing so inspire others along the way. It will help participants to See What's Possible.

During the Festival ten women will take part in a curated series of mainstage seminars, with behind-the-scenes jury room access, specially-designed workshops, one-to one mentoring from a raft of the most respected, inspiring industry leaders and exclusive networking opportunities.

The Dubai Lynx See It Be It ambassador will be announced on 19 February. For more info contact


We are looking for women who are:

  • Part of the branded communications industry; advertising, marketing, film-making, innovation, editorial, design, PR or a related discipline, or those who have an interest in a career in these disciplines (e.g those who have studied inthis area) and, or are influencers in this area.
  • Based in the MENA region

Please note the programme will be conducted in English.


  • Potential candidates should fill out a dedicated application form here.
  • The deadline for applications is 26 February 2018.
  • The See It Be It Dubai team will review candidates and create a shortlist for follow-up interviews.
  • Everyone who applies will be notified whether they made the shortlist, but are unfortunately we’re unable to provide individual feedback.
  • Successful candidates will be notified and receive a complete Festival pass, flights and accommodation, curated Festival content, exclusive mentoring and networking.


  • The Dubai Lynx festival takes place from 11 to 14 March at Madinat Jumeirah Arena Dubai.
  • Applicants will need to be available between 11 to 14 March.
  • Attendance to the festival is at the attendees own risk.
  • Festival terms & conditions apply, click here for more info.