The Festival Experience

Exploring creativity in all its forms, Dubai Lynx, MENA’s biggest Festival of Creativity, will now take place from 7-10 March 2021 in Dubai with an agenda which will dissect new trends, question how to make creative work effective and inspire the next generation of cutting-edge ideas.

Enlightening speakers

Brave, opinionated and inspiring; the speakers at Dubai Lynx are carefully selected for their pioneering ideas and new approaches. Hear from badass leaders who are paving the way in the region and beyond. Festival themes include:

  • Brands in culture
  • Proving creative effectiveness
  • Embracing inclusion, equality and diversity
  • Understanding the changes sweeping the creative industry across mena
  • Driving digital and technological transformation
  • Creative strategy and reaching the reluctant consumer
  • The new rules on brand purpose
  • Creating connected brand experiences
  • Re-imagining storytelling
  • Trust, ethics & transparency

Three stages to explore and inspire

With three stages running through the Festival there is always something you’ll want to see.

Focus on Saudi Arabia

With all eyes on the developments in Saudi Arabia, the festival will host a one day focus on Saudi.

• Hear from Saudi brands and government
• Get to know the Kingdom’s dynamic content creators and influencers
• Gain knowledge from the latest insight and research
• Understand and learn about the new opportunities in the Saudi market

Lynx for Marketers

Lynx will create a bespoke 'Lynx for Marketers' programme. With unique sessions exclusively for marketers along with intimate sessions with global leaders and workshops with accreditation, the festival will help give better insight and training to marketers.


C'Suite at Festival

Throughout the festival we will be hosting C’Suite only, including the CCO Roundtable,
the CMO Growth Council and the Economist Roundtable. These exclusive, invite only roundtables are an opportunity for industry peers to get together and create real action based on industry challenges and opportunities.

Lynx Alumni
Dubai Lynx is proud to launch its Alumni Club for all previous winners of the prestigious Advertising Person of the Year award. Hear these talented leaders speak and gain great insight into the industry.

Network & connect

In addition to community meetups and evening functions, you’ll be able to join in speed networking events and use the festival app for connecting with other delegates and speakers.

Running throughout the festival, our new networking terrace will feature hosted speed networking, giant boardgames and relevant content sessions. Grab a drink, bring your business cards and ensure you have copious amounts of energy!

Supporting Young Talent

Young Lynx Competitions
Five Young Lynx Competitions attract teams of copywriters, marketers and art directors, PR/communications professionals from agencies and client companies, below the age of 32 years, across MENA. Entrants must produce an original campaign in response to an NGO brief in just 24 hours at the Festival.

Student Competitions
Open to full-time university students between 18-25 years, the Dubai Lynx Student Competitions aim to develop and showcase the region’s up-and-coming creative superstars with three exciting initiatives.

Lynx Women

Dubai Lynx is pleased bring Lynx Women to the 2020 Festival. Along with the second year of the Glass Lynx awards category and successful continuation of the See It Be It initiative, the festival will host a panel discussion examining gender in the advertising communications industry.