Past Winners

2010 Winners & Shortlists

Title Client Product/Service Advertising Agency Country Production Company Country Award
* denotes Entrant Company
A01 TV - Best Use of Animation/Computer Graphics/Special Effects
MY CITY. MY METRO
DUBAI METRO / DUBAI METRO
SAATCHI & SAATCHI DUBAI* UNITED ARAB EMIRATES SHILO New York USA
Bronze
* denotes Entrant Company
A02 TV - Best Use of Art Direction
THINK
QATAR FOUNDATION / QATAR FOUNDATION
TBWA\RAAD Doha* QATAR LES PRODUCERS Levallois-Perret FRANCE
Short List
FARMER
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO* EGYPT BLUE Cairo EGYPT
Bronze
EMPLOYEE
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO* EGYPT BLUE Cairo EGYPT
Bronze
STUDENT
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO* EGYPT BLUE Cairo EGYPT
Bronze
TAILOR
VODAFONE / TELECOMMUNICATIONS
JWT CAIRO* EGYPT BLUE Cairo EGYPT
Bronze
* denotes Entrant Company
A03 TV - Best Use of Cinematography
MOSQUE
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi* UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
FORT
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi* UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
YAS
ABU DHABI TOURISM AUTHORITY / EXECUTIVE AFFAIRS AUTHORITY ABU DHABI
TBWA\RAAD Abu Dhabi* UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS Dubai UNITED ARAB EMIRATES
Bronze
TODAY IS GOLD
WORLD GOLD COUNCIL / L'OR ACCESSORIES
LEO BURNETT DUBAI* UNITED ARAB EMIRATES FILMWORKS Dubai UNITED ARAB EMIRATES
Silver
CHECK CHECK
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT* LEBANON GOLDEN PLANES Cape Town SOUTH AFRICA
Bronze
* denotes Entrant Company
A04 TV - Best Use of Film Direction
ROCKY
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
TITANIC
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
DANCES WITH WOLVES
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
BRAVEHEART
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
SEVEN
MELODY ENTERTAINMENT / MELODY AFLAM TV CHANNEL
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILM Cairo EGYPT
Grand Prix
* denotes Entrant Company
A05 TV - Best Use of Music & Sound Design
WAKE ME UP AT IFTAR
MOBINIL TELECOMMUNICATIONS / TELECOMMUNICATIONS
LEO BURNETT CAIRO* EGYPT LIGHTHOUSE FILM Cairo EGYPT
Short List
CHECK CHECK
PROCTER & GAMBLE / ALWAYS
LEO BURNETT BEIRUT* LEBANON GOLDEN PLANES Cape Town SOUTH AFRICA
Silver
* denotes Entrant Company
B01 Print - Best Use of Art Direction
CONFIDENCE
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI* UNITED ARAB EMIRATES
Short List
RIVAL
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI* UNITED ARAB EMIRATES
Short List
SENSUAL
SHAMART / REYNOLDS FINE CARBURE PENS
JWT DUBAI* UNITED ARAB EMIRATES
Short List
TAP
ALDAR / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI* UNITED ARAB EMIRATES
Bronze
SWITCH
ALDAR / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI* UNITED ARAB EMIRATES
Bronze
HANDS
ALDAR / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI* UNITED ARAB EMIRATES
Bronze
ESKIMO
NESTLÉ / POLO
JWT DUBAI* UNITED ARAB EMIRATES
Short List
SNOWBOARDER
NESTLÉ / POLO
JWT DUBAI* UNITED ARAB EMIRATES
Short List
PARTY
LG ELECTRONICS / LG VIEWTY SMART MOBILE PHONE
Y&R DUBAI* UNITED ARAB EMIRATES
Bronze
PICNIC
LG ELECTRONICS / LG VIEWTY SMART MOBILE PHONE
Y&R DUBAI* UNITED ARAB EMIRATES
Bronze
LAMBORGHINI
MASTERMIND PUBLISHING / INTERSECTION CAR MAGAZINE
Y&R DUBAI* UNITED ARAB EMIRATES
Short List
NISSAN GTR
MASTERMIND PUBLISHING / INTERSECTION CAR MAGAZINE
Y&R DUBAI* UNITED ARAB EMIRATES
Short List
MCLAREN MP4 -12C
MASTERMIND PUBLISHING / INTERSECTION CAR MAGAZINE
Y&R DUBAI* UNITED ARAB EMIRATES
Short List
* denotes Entrant Company
B02 Print - Best Use of Copywriting
NOSE JOB
PHOTOLIBRARY / STOCK LIBRARY
BRANDCOM MIDDLE EAST Dubai* UNITED ARAB EMIRATES
Short List
THE CHASE
PHOTOLIBRARY / STOCK LIBRARY
BRANDCOM MIDDLE EAST Dubai* UNITED ARAB EMIRATES
Short List
TORTURE
PHOTOLIBRARY / STOCK LIBRARY
BRANDCOM MIDDLE EAST Dubai* UNITED ARAB EMIRATES
Short List
ECONOMIST
SAKS FIFTH AVENUE / SAKS FIFTH AVENUE
EURO RSCG DUBAI* UNITED ARAB EMIRATES
Short List
OLIVE
SAB MEDIA GROUP / THE TIMES NEWSPAPER
JWT DUBAI* UNITED ARAB EMIRATES
Silver
CHOCOLATE
SAB MEDIA GROUP / THE TIMES NEWSPAPER
JWT DUBAI* UNITED ARAB EMIRATES
Silver
UNDERPANTS
SAB MEDIA GROUP / THE TIMES NEWSPAPER
JWT DUBAI* UNITED ARAB EMIRATES
Silver
LAMBORGHINI
MASTERMIND PUBLISHING / INTERSECTION CAR MAGAZINE
Y&R DUBAI* UNITED ARAB EMIRATES
Bronze
NISSAN GTR
MASTERMIND PUBLISHING / INTERSECTION CAR MAGAZINE
Y&R DUBAI* UNITED ARAB EMIRATES
Bronze
MCLAREN MP4 -12C
MASTERMIND PUBLISHING / INTERSECTION CAR MAGAZINE
Y&R DUBAI* UNITED ARAB EMIRATES
Bronze
* denotes Entrant Company
B03 Print - Best Use of Illustration
AFFAIRS
SUGAR DADDY / BAKERY
LEO BURNETT DUBAI* UNITED ARAB EMIRATES
Bronze
MARKET
SUGAR DADDY / BAKERY
LEO BURNETT DUBAI* UNITED ARAB EMIRATES
Bronze
FIGHT
SUGAR DADDY / BAKERY
LEO BURNETT DUBAI* UNITED ARAB EMIRATES
Bronze
TAP
ALDAR PROPERTIES / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI* UNITED ARAB EMIRATES
Gold
HANDS
ALDAR PROPERTIES / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI* UNITED ARAB EMIRATES
Gold
CUPS
ALDAR PROPERTIES / PROPERTY MANAGEMENT & DEVELOPMENT
JWT DUBAI* UNITED ARAB EMIRATES
Gold
MAN
THE FRIDGE / CONCERT VENUE & MUSIC PRODUCTION HOUSE
TBWA\RAAD Dubai* UNITED ARAB EMIRATES
Silver
FISH
THE FRIDGE / CONCERT VENUE & MUSIC PRODUCTION HOUSE
TBWA\RAAD Dubai* UNITED ARAB EMIRATES
Silver
JAR
THE FRIDGE / CONCERT VENUE & MUSIC PRODUCTION HOUSE
TBWA\RAAD Dubai* UNITED ARAB EMIRATES
Silver
SPIDER
THE FRIDGE / CONCERT VENUE & MUSIC PRODUCTION HOUSE
TBWA\RAAD Dubai* UNITED ARAB EMIRATES
Silver
THE DATE
COLGATE - PALMOLIVE / MAXFRESH TOOTHPASTE
Y&R DUBAI* UNITED ARAB EMIRATES
Silver
THE DOG
COLGATE - PALMOLIVE / MAXFRESH TOOTHPASTE
Y&R DUBAI* UNITED ARAB EMIRATES
Silver
THE JOB
COLGATE - PALMOLIVE / MAXFRESH TOOTHPASTE
Y&R DUBAI* UNITED ARAB EMIRATES
Silver
* denotes Entrant Company
B04 Print - Best Use of Photography
FEMALE FASHION VICTIM
MERCEDES-BENZ / SEATBELT AWARENESS
IMPACT BBDO Dubai* UNITED ARAB EMIRATES
Short List
MALE FASHION VICTIM
MERCEDES-BENZ / SEATBELT AWARENESS
IMPACT BBDO Dubai* UNITED ARAB EMIRATES
Short List
GEORGE
COLGATE - PALMOLIVE / SONIC POWER 360 TOOTH BRUSH
Y&R DUBAI* UNITED ARAB EMIRATES
Short List
ELAINE
COLGATE - PALMOLIVE / SONIC POWER 360 TOOTH BRUSH
Y&R DUBAI* UNITED ARAB EMIRATES
Short List
JERRY
COLGATE - PALMOLIVE / SONIC POWER 360 TOOTH BRUSH
Y&R DUBAI* UNITED ARAB EMIRATES
Short List
BUNNY
CARACALLA SPA / SPA
THE TRIBE Dubai* UNITED ARAB EMIRATES
Short List
FLOWER
CARACALLA SPA / SPA
THE TRIBE Dubai* UNITED ARAB EMIRATES
Short List
* denotes Entrant Company
B05 Print - Best Use of Typography
AIR
AMANCORP / AIRFREE AIR PURIFIERS
BRANDCOM MIDDLE EAST Dubai* UNITED ARAB EMIRATES
Silver
BREATHE
AMANCORP / AIRFREE AIR PURIFIERS
BRANDCOM MIDDLE EAST Dubai* UNITED ARAB EMIRATES
Silver
WHEEZE
AMANCORP / AIRFREE AIR PURIFIERS
BRANDCOM MIDDLE EAST Dubai* UNITED ARAB EMIRATES
Silver