Past Winners

2010 Winners & Shortlists

2010 Direct & Sales Promotion

Title Client Product/Service Entrant Company Country Award
A01 Mailings
DELIVERING THE SPIRIT OF RAMADAN
AL SAFADI RESTAURANT / ARABIC RESTAURANT
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
DISTRONIC PLUS
MERCEDES-BENZ / E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
A02 Premiums & Giveaways
TURNING TRADE INTO ROMANTICS
UNILEVER / PONDS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
DIGITAL CAMERA
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut LEBANON
Bronze
A03 Company Literature
FRAMED
LAWRENCE JACOMELLI / FILM DIRECTOR
BRANDCOM MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
OFFCUTS BUSINESS CARDS
BESPOKE / FINE TEXTILE & TAILORING
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
DOWNSIZED FOR RECESSION
MEMAC OGILVY / MEMAC OGILVY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
LITTLE RED RIDING HOOD FIGHTS BACK
WORLD BLACK BELTS CENTRE / WORLD BLACK BELTS CENTRE
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
A04 Direct Response Digital Media
AHLAN MSN!
MICROSOFT MEA / MSN
WUNDERMAN Dubai UNITED ARAB EMIRATES
Silver
B01 Corporate Information
THE ART OF MAGICAL JEWELS
VAN CLEEF AND ARPELS / TRAVELLING EXHIBITION
MIXED MEDIA PUBLISHING Dubai UNITED ARAB EMIRATES
Bronze
GROWTH NEEDS NURTURE INTERNAL CAMPAIGN
UNILEVER / PONDS
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
MASTERS OF WINDOWS 7
MICROSOFT / MICROSOFT WINDOWS 7
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
B02 Consumer Products
VERY IMPORTANT APARTMENT
COCA-COLA / COCA-COLA LIGHT
MEMAC OGILVY & MATHER Manama BAHRAIN
Short List
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES
JWT Beirut LEBANON
Gold
MEGA OUTDOORS
NESTLÉ ICE CREAM / ICE CREAM
JWT CAIRO EGYPT
Short List
DISTRONIC PLUS
MERCEDES BENZ / E-CLASS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B03 Consumer Services
TICKET STAMP PROMOTION
BERLITZ LANGUAGE CENTER / BERLITZ LANGUAGE CENTER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
SHISHA KARAOKE PROMOTION
JUMEIRAH GROUP / HARRY GHATTO'S KARAOKE BAR
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
MAKE A MOVE
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON
Short List
B04 Business Products & Services
PRINT-BRAND ESSENCE
JWT / ADVERTISING AGENCY
JWT Riyadh SAUDI ARABIA
Bronze
DOWNSIZED FOR RECESSION
MEMAC OGILVY / MEMAC OGILVY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Short List
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
LE MALL RAMADAN
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut LEBANON
Gold
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING
WUNDERMAN Dubai UNITED ARAB EMIRATES
Gold
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
C01 Best Integrated Campaign led by Direct Marketing
VERY IMPORTANT APARTMENT
COCA-COLA / COCA-COLA LIGHT
MEMAC OGILVY & MATHER Manama BAHRAIN
Short List
SAFE & STYLE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
D01 Event/Field Marketing & Alternative Media
RED BULL FIGHT
RED BULL / ENERGY DRINK
LOWE MENA Dubai UNITED ARAB EMIRATES
Short List
TICKET STAMP PROMOTION
BERLITZ LANGUAGE CENTER / BERLITZ LANGUAGE CENTER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold
DUSTVERTISING
BP/CASTROL / BP VISCO ENGINE OIL
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Grand Prix
SAFE & STYLE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
PETROL POWER
MERCEDES-BENZ / MERCEDES-BENZ S400
OMD Dubai UNITED ARAB EMIRATES
Bronze
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING
WUNDERMAN Dubai UNITED ARAB EMIRATES
Silver
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai UNITED ARAB EMIRATES
Bronze
D02 New Product Launch/Re-launch
LE MALL LAUNCH
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut LEBANON
Short List
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART
OMD Dubai UNITED ARAB EMIRATES
Gold
D03 Merchandising/In-store Marketing & Point of Purchase Displays
HOTSPOTS INSTORE
THE ECONOMIST / NEWSPAPER
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Gold