Past Winners

2010 Winners & Shortlists

89 FANS FROM 89

ClientTHE COCA-COLA COMPANY
ProductCOCA-COLA
EntrantELEPHANT Cairo, EGYPT
Type of EntryTV/Cinema
CategoryDrinks
Title89 FANS FROM 89
Product/ServiceCOCA-COLA
Entrant Company:ELEPHANT Cairo, EGYPT
Advertising Agency:ELEPHANT Cairo, EGYPT
Production Company:BROADCAST Cairo, EGYPT

Credits

Creative DirectorAli Ali/Maged Nassar
CopywriterAli Ali/Maged Nassar
Agency ProducerHeba Radwan
DirectorAli Ali
ProducerMohamed Mourad
EditorAhmed Hafez/Abdalla El Gameel
Art DirectorAli Ali/Maged Nassar
LightingGamal El-Bouchi

Brief Explanation

This is the first ever 3-minute ad to air on Egyptian TV and Arab satellite TV. Starting November first thru to November 15th, this ad aired once every night on each of the channels for 15 nights straight. The spot also saw over half a million views on youtube. over 60,000 egyptians posted this ad as their profile pic on Facebook. It became an instant phenomena.