Past Winners

2010 Winners & Shortlists

BEAR

Short List
ClientTHE COCA-COLA COMPANY
ProductCOCA-COLA
EntrantELEPHANT Cairo, EGYPT
Type of EntryTV/Cinema
CategoryDrinks
TitleBEAR
Product/ServiceCOCA-COLA
Entrant Company:ELEPHANT Cairo, EGYPT
Advertising Agency:ELEPHANT Cairo, EGYPT
Production Company:TARGET PICTURES Prague, CZECH REPUBLIC

Credits

Creative DirectorAli Ali/Maged Nassar
CopywriterAli Ali/Maged Nassar
Agency ProducerHeba Radwan
Advertiser's SupervisorNabil Kouchouk/Ahmed Nazmy
DirectorMarkus Walter
ProducerPaulo De Costa
EditorAbdallah El Gameel
Art DirectorAli Ali/Maged Nassar
LightingJan Vilicsky

Brief Explanation

This project was a global pitch by the Coca-Cola Company. Because of our work done on the previous African Cup for Coke. The client was looking for something that didn't depend on local/verbal insights, as these spots ended up running in over 28 countries.