Past Winners

2010 Winners & Shortlists

THIS IS NO MUSIC VIDEO

ClientTHE COCA-COLA COMPANY
ProductSCHWEPPES
EntrantELEPHANT Cairo, EGYPT
Type of EntryTV/Cinema
CategoryDrinks
TitleTHIS IS NO MUSIC VIDEO
Product/ServiceSCHWEPPES
Entrant Company:ELEPHANT Cairo, EGYPT
Advertising Agency:ELEPHANT Cairo, EGYPT
Production Company:BROADCAST Cairo, EGYPT

Credits

Creative DirectorAli Ali
CopywriterSameh George/Yousef Gadallah
Agency ProducerHeba Radwan
Advertiser's SupervisorNabil Kouchouk/Ahmed Nazmy
DirectorAli Ali
ProducerMohamed Mourad
EditorAhmed Hafez
Art DirectorAhmed Hafez
LightingPeter James
Post ProductionKarim

Brief Explanation

After making a great name for itself in the 70s and 80s, Schweppes was being relaunched in Egypt. They hadn't advertised in 25 years. So we turned that into our campaign.