Past Winners

2010 Winners & Shortlists

NEVER COMPROMISE

ClientARMA FOOD INDUSTRIES
ProductCRYSTAL OIL
EntrantSTYLE COMMUNICATIONS Cairo, EGYPT
Type of EntryTV/Cinema
CategoryFoods
TitleNEVER COMPROMISE
Product/ServiceCRYSTAL OIL
Entrant Company:STYLE COMMUNICATIONS Cairo, EGYPT
Advertising Agency:STYLE COMMUNICATIONS Cairo, EGYPT
Production Company:THE HOUSE Cairo, EGYPT

Credits

Creative DirectorMohamed Mustafa
CopywriterHany Abdalla
Agency ProducerHala Diab
Account ManagerBernaby Rizk
Account SupervisorSally Saed
Art DirectorKamal Abd Elazim

Brief Explanation

Crystal is a corn oil for food. After 17 years in the Egyptian market as the market leader, the challenge was: The client needs to revitalize the brand in order to maintain it's leadership in the market and gain more market share. The new positioning of Crystal is "Crystal is the perfect balance between healthy and tasty food". With crystal you will not have to compromise because you will maintain the food goodness as well the great taste for your food to make your family happy with the tasty food and to keep their health.