Past Winners

2010 Winners & Shortlists

KARATE

ClientSSFL
ProductTASALI CRISPS
EntrantTD&A DDB Dubai, UNITED ARAB EMIRATES
Type of EntryTV/Cinema
CategoryFoods
TitleKARATE
Product/ServiceTASALI CRISPS
Entrant Company:TD&A DDB Dubai, UNITED ARAB EMIRATES
Advertising Agency:TD&A DDB Dubai, UNITED ARAB EMIRATES
Production Company:THE FANTASTIC FILM FACTORY Beirut, LEBANON

Credits

Executive Creative DirectorAdham Obeid
Creative DirectorShehzad Yunus
CopywriterKarim Hassan Sherif
Advertiser's SupervisorFarhan Hassan
PlannerLester Wilfred
Account ManagerKartick Krishnamurthy
DirectorAndre Chammas
ProducerMona El Hajj
EditorMounir Haydamous/The Fantastic Film Factory
Sound Design/ArrangementAlex Khoury
Music Artist/TitleHarry Hedeshian
AnimationThe Fantastic Film Factory
Art DirectorPecego Guilherme
LightingYves Sehnaoui
Post ProductionThe Fantastic Film Factory

Brief Explanation

Two cooks on a break are enjoying Tasali chips in the kitchen. There is an expert cook and a younger one. Boy: Good chips! Expert: Of course… Its because of those Ridges The boy brings a piece of chip closer to his eyes, stares at the ridges and asks in wonder... Boy: How on earth do they make those ridges? Cut to Kung Fu master Gets ready for his big practice in a limbo setting made to look like the conveyor belt production line where all Tasali chips are made. A raw potato is right there in front of him placed on the conveyor belt. The kung fu master He takes off his robe and pulls out two Katana swords. Bruce Lee: Woooaaaah, Hiyaaaaaaa!! He uses the swords and at an alarming speed cuts up the raw potato very fast over the raw and turns it into a perfectly ridged Tasali chip. Cut back to the young cook in the kitchen still staring at the ridged chip in awe. The expert cook gives a playful slap on the head. Expert: Snap out of it! The boy smiles and crunches the chip. Pack Shot & V.O: Cuz’ Ridges make Tasali Thicker, Crunchier, Tastier!