Past Winners

2012 Winners & Shortlists

SPRITE CRICKET STARS

Grand Prix

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ClientCOCA-COLA
ProductSPRITE
EntrantMEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Type of EntryAmbient
CategoryStunts & Live Advertising
TitleSPRITE CRICKET STARS
Product/ServiceSPRITE
Entrant Company:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising Agency:MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES

Execution

A cricket tournament, modeled on the World Cup.First, trials were held in 8 of the biggest labour camps in the UAE, they lasted for 3 months. Practices took place at night and continued into the morning. The final squads consisting of 20 players each then played in a round robin tournament to determine the Semi finalists. This culminated in the semi finals and finals, contested in a special event at the new $100 Million Dubai International Cricket Stadium.

Credits

Name Position
Steve Hough Executive Creative Director
Ben Knight Creative Director
James Bisset Copywriter
Gary Rolf/ Art Director
Gary Rolf Photographer
Christian Louzado Illustrator
Tarek Shawki Account Supervisor
Christopher Bisset Producer
Nader Alattar Account Manager
Robin Smith/Bhumi Doshi/Younes Iraki/Jaffar Mohammed/Omar Katerji/Assad Kassis/Dana Nahas Other Credits