Past Winners

2012 Winners & Shortlists

THE 'HEADLINE NEWS' CUP SLEEVE

Bronze

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ClientAL NISR PUBLISHING
ProductGULF NEWS
EntrantY&R DUBAI, UNITED ARAB EMIRATES
Type of EntryAmbient
CategorySmall Scale Special Solutions
TitleTHE 'HEADLINE NEWS' CUP SLEEVE
Product/ServiceGULF NEWS
Entrant Company:Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency:Y&R DUBAI, UNITED ARAB EMIRATES

Execution

To help Gulf News reach even more readers, we developed a special News Printer that pulled out breaking news tweets from the Gulf News’ Twitter account and printed them on THE ‘HEADLINE NEWS’ CUP SLEEVE. The tweets were updated hourly, so everyone could enjoy fresh news with their freshly brewed Tim Hortons coffee. Every hour. Every day. Now in Tim Hortons outlets in the UAE, the project will be rolled out in 14 new stores to be opened in the next three months.

Credits

Name Position
Shahir Zag Chief Creative Officer
Shahir Zag / Joseph Bihag Creative Director
William Mathovani Copywriter
Joseph Bihag Art Director
Mojtaba Komeili Photographer
Zaakesh Mulla Account Supervisor
Naheed Patel Advertiser's Supervisor
Amin Soltani/Leng Panganiban Producer
Kandarp Baxi Account Manager
Technical Developer: Pixel Plus Media Other Credits