2012 Winners & Shortlists
THE 'HEADLINE NEWS' CUP SLEEVE
|Client||AL NISR PUBLISHING|
|Entrant||Y&R DUBAI, UNITED ARAB EMIRATES|
|Type of Entry||Ambient |
|Category||Small Scale Special Solutions|
|Title||THE 'HEADLINE NEWS' CUP SLEEVE|
|Product/Service||GULF NEWS |
|Entrant Company:||Y&R DUBAI, UNITED ARAB EMIRATES|
|Advertising Agency:||Y&R DUBAI, UNITED ARAB EMIRATES|
To help Gulf News reach even more readers, we developed a special News Printer that pulled out breaking news tweets from the Gulf News’ Twitter account and printed them on THE ‘HEADLINE NEWS’ CUP SLEEVE. The tweets were updated hourly, so everyone could enjoy fresh news with their freshly brewed Tim Hortons coffee. Every hour. Every day.
Now in Tim Hortons outlets in the UAE, the project will be rolled out in 14 new stores to be opened in the next three months.
||Chief Creative Officer
|Shahir Zag / Joseph Bihag
|Amin Soltani/Leng Panganiban
|Technical Developer: Pixel Plus Media