Past Winners

2013 Winners & Shortlists

THE LAND ROVER ESCAPE KEY

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Case Film

Presentation Board

ClientLAND ROVER
ProductLAND ROVER LR4
EntrantY&R DUBAI, UNITED ARAB EMIRATES
Type of EntryDirect: Product/Service
CategoryMAILINGS
TitleTHE LAND ROVER ESCAPE KEY
Product/ServiceLAND ROVER LR4
Entrant Company Y&R DUBAI, UNITED ARAB EMIRATES
Advertising Agency Y&R DUBAI, UNITED ARAB EMIRATES

The Brief

To promote and instill the classic adventurous spirit of Land Rover in the next generation of prospective owners. And encourage them to discover life beyond their office cubicles.

Creative Execution

Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.

Describe the creative solution to the brief/objective.

Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way.

Results

We have sent out three batches of 800 pieces. The number of queries almost tripled. Test drive’s up by 208%. But most importantly, it made Land Rover LR4 the top-of-mind 4x4 vehicle of our prospective customers.

Credits

Name Company Position
Shahir Zag Y&R Dubai Chief Creative Officer
Shahir Zag Y&R Dubai Creative Director
Joseph Bihag Y&R Dubai Creative Director
Joseph Bihag Y&R Dubai Art Director
William Mathovani Y&R Dubai Copywriter
Amin Soltani Y&R Dubai Head Of Production
Leng Panganiban Y&R Dubai Producer
Binnu Cherian Y&R Dubai Production Manager
Subash Mishra Y&R Dubai Post Production Supervisor
Gitten Tom Y&R Dubai Retoucher
Vineet Naik Parrikar Y&R Dubai 3d Designer/Illustrator
Pierre Farra Y&R Dubai Account Manager
Farid Hobeiche Y&R Dubai Account Manager
Dara Al Faqih Y&R Dubai Account Executive
Pixel Plus Media Pixel Plus Media Production Company
Dejavu Dubai Dejavu Dubai Production Company
Jacqui Nightscales Jacqui Nightscales Photography Photographer
Jean Atik Jaguar Land Rover Marketing Manager
Zaakesh Mulla Y&R Dubai Account Supervisor
Kalpesh Patankar Y&R Dubai Creative Director