Past Winners

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PRESERVING PRIDE

Gold

Case Film

Presentation Board

ClientHENKEL
ProductPERSIL BLACK & PERSIL WHITE
EntrantDDB DUBAI, UNITED ARAB EMIRATES
Type of EntryDesign
CategoryPromotional Item Design
TitlePRESERVING PRIDE
Product/ServicePERSIL BLACK & PERSIL WHITE
Entrant Company DDB DUBAI, UNITED ARAB EMIRATES
Advertising Agency DDB DUBAI, UNITED ARAB EMIRATES

Brief Explanation

Our challenge was to create a piece of communication that served a two-pronged objective; celebrate the pride of UAE Nationals and to drive sales of Persil Black and Persil White through an engaging promotional campaign.

The Brief

Persil wanted to celebrate the significance of UAE National Day. So we were tasked with creating a piece of communication that placed Persil firmly in the hearts and minds of UAE nationals across the country.

How the final design was conceived

The unique shape of the Persil Black and Persil Bottles served as the inspiration for the idea. We designed customized sleeves with interesting characters of Emirati men and women silk-screen printed on them. When fitted around the body of bottles they took a life of their own. The sleeves also served as laundry bags.

Indication of how successful the outcome was in the market

These limited edition bottles were launched in stores across the country on December, 2nd, 2013, UAE National Day. The entire batch of 10,000 bottles was sold out in less four days. So successful was the campaign that it is now being implemented in KSA and Kuwait in 2014.

Credits

Name Company Position
Firas Medrows DDB Dubai Executive Creative Director
Zahir Mirza DDB Dubai Creative Director
Ramy Elsakka DDB Dubai Art Director
Jitesh Narayan DDB Dubai Art Director
Ramy Elsakka DDB Dubai Designer
Zahir Mirza DDB Dubai Copywriter
Ramy Elsakka DDB Dubai Copywriter
Lokesh Karekar Illustrator
Ashish Varghese DDB Dubai Production Manager
Heba Elzoaiby DDB Dubai Senior Account Director
Omar Moursi DDB Dubai Senior Account Executive
Souha Dalloul DDB Dubai Planner
Henkel Henkel Client
Omd Media Agency
Golden Eye Gifts/Llc. Production Company
Sanu Raju DDB Dubai Retoucher
Ramy Elsakka DDB Dubai Illustrator
Aneesh Kumaran DDB Dubai Retoucher
Zanad Egypt Illustrator