Past Winners

2017 Winners & Shortlists

2017 Branded Content & Entertainment

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Title Client Product/Service Entrant Company Country Award
A01 Cinema & Theatrical: Fiction & Non-Fiction
BACK TO SCHOOL
SUN & SAND SPORTS / BACK TO SCHOOL PRODUCT
SUN & SAND SPORTS Dubai UNITED ARAB EMIRATES
TEARS OF WINTER
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE RUSSIAN ODYSSEY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
VERISIMILITUDE AT NOON
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
A02 TV & Broadcast: Fiction & Non-Fiction
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
MOMENTS (ALEX AND JOE)
AIRTEL NIGERIA / SMARTSPEEDOO
NOAH'S ARK COMMUNICATIONS Lagos NIGERIA
Short List
BACK TO SCHOOL
SUN & SAND SPORTS / BACK TO SCHOOL PRODUCT
SUN & SAND SPORTS Dubai UNITED ARAB EMIRATES
KHALF ESSOURA
OOREDOO / OOREDOO BRAND CONTENT
ALL IN EL ACHOUR ALGERIA
A03 Online: Fiction & Non-Fiction
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Bronze
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
NILOOFAR'S STORY
EMIRATES NBD / FINANCIAL SERVICES
GYRO Dubai UNITED ARAB EMIRATES
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Short List
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON
BEKO TOMORROW'S HOME
BEKO / BEKO CONNECTED HOME
R/GA LONDON UNITED KINGDOM
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES
CAREEM RHINO
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES
BALLOON VIEW
EMAAR / PROPERTY DEVELOPMENT
MISFITS Dubai UNITED ARAB EMIRATES
DINNER WITHOUT THE DRAMA
EATAPP.CO / RESTAURANT TABLE BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES
SHERATON DELIGHT MY JOURNEY
SHERATON HOTEL & RESORTS / WHERE ACTIONS SPEAK LOUDER
STARWOOD EAME SERVICES COMPANY BVBA Brussels BELGIUM
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA
VALUE OF TIME
CITIBANK / BRAND CAMPAIGN
HORIZON FCB Dubai UNITED ARAB EMIRATES
SAUDI HERO
SAUDI TELECOM COMPANY - STC / SAUDI HERO
Y&R Riyadh SAUDI ARABIA
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
Short List
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
NOTHING BEATS THE ORIGINAL
PFIZER MIDDLE EAST / VIAGRA
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
TEARS OF WINTER
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
VERISIMILITUDE AT NOON
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
I RECOMMEND MOM
HSBC / CSR
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
MICROPOLITICS
MADA MASR / PUBLICATION
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
SILVER LINING
CENTREPOINT / RETAIL STORE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A04 Series: Fiction & Non-Fiction
THE CIRCLE OF MOTHERHOOD
PICON / SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
THE SERIES PLACEMENT
CENTRAL TRADE & AUTO CO. / AUTOMOTIVE
J. WALTER THOMPSON JORDAN Amman JORDAN
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Gold
SAUDI HERO
SAUDI TELECOM COMPANY - STC / SAUDI HERO
Y&R Riyadh SAUDI ARABIA
CHICLETS LIVE EPISODES
MONDELÉZ / CHICLETS
J. WALTER THOMPSON CAIRO EGYPT
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
A05 Use of User Generated Content
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT
Short List
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
Bronze
DRIVE THRU MADE FUN
MC DONALD'S / DRIVE THRU SERVICE
LEO BURNETT Riyadh SAUDI ARABIA
MOTHER'S DAY WITH THE SPOT
BA UNITED HOLDING / THE SPOT
INTERMARKETS Beirut LEBANON
PEPSI 'SOUND OF THE NATION'
PEPSICO / PEPSI/PEPSI NOW APP
IMPACT BBDO Cairo EGYPT
Short List
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
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