Past Winners

2017 Winners & Shortlists

2017 Branded Content & Entertainment

Title Client Product/Service Entrant Company Country Award
A01 Cinema & Theatrical: Fiction & Non-Fiction
THE RUSSIAN ODYSSEY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
VERISIMILITUDE AT NOON
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / DU TUESDAY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
A02 TV & Broadcast: Fiction & Non-Fiction
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
MOMENTS (ALEX AND JOE)
AIRTEL NIGERIA / SMARTSPEEDOO
NOAH'S ARK COMMUNICATIONS Lagos NIGERIA
Short List
A03 Online: Fiction & Non-Fiction
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Bronze
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Short List
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
Short List
I RECOMMEND MOM
HSBC / CSR
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
Short List
A04 Series: Fiction & Non-Fiction
MAGGI DIARIES: WOMEN OF CHANGE
NESTLÉ / MAGGI
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Gold
A05 Use of User Generated Content
NEVER TOO OLD FOR CHRISTMAS
ABED TAHAN / ABED TAHAN
RÉPUBLIQUE Beirut LEBANON
Short List
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT
Short List
OREO WONDERFILLED
MONDELÉZ INTERNATIONAL / OREO BISCUIT
MEDIAVEST|SPARK Dubai UNITED ARAB EMIRATES
Bronze
PEPSI 'SOUND OF THE NATION'
PEPSICO / PEPSI/PEPSI NOW APP
IMPACT BBDO Cairo EGYPT
Short List
A06 Use of Talent
WINTER REIMAGINED
DUBAI TOURISM (DEPARTMENT OF TOURISM AND COMMERCE MARKETING) / VISIT DUBAI
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
#BEATME
UN WOMEN PAKISTAN / WOMEN'S EMPOWERMENT
BBDO PAKISTAN Lahore PAKISTAN
Silver
A07 Live Brand Experience
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Bronze
LIPTON FIT CART
UNILEVER / LIPTON GREEN TEA FIT CART
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Silver
UNLEASHED
INFINITI Q50 / AUTOMOTIVE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
TRAFFIC 'JAM'
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A08 Sports Entertainment
YOUR JERSEY. YOUR FLAG.
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Bronze
FANS COME FIRST
VODAFONE / TELECOMMUNICATION
J. WALTER THOMPSON CAIRO EGYPT
Short List
A09 Game or Gaming
THE HAMMAM FIGHTER
ORANGE / 4G SERVICES
FP7/TUN Tunis TUNISIA
Gold
STOP THE HUNGER
MARS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
A10 Use of Digital & Social
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT
Short List
HOW TO EAT A ZESPRI
ZESPRI KIWIFRUIT / ZESPRI GREEN & SUNGOLD KIWIS
BLUE BARRACUDA DUBAI UNITED ARAB EMIRATES
Bronze
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Grand Prix
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
SKIP FRIDAY 13
LA LIBANAISE DES JEUX / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
A11 Use of Brand or Product Integration into Existing Content
'CHILLING CONTENT'
GSK / SENSODYNE ADVANCE REPAIR & PROTECT
MEDIACOM MENA Dubai UNITED ARAB EMIRATES
Short List
EMIRATES MOVIE INDEX
EMIRATES HOLIDAYS / EMIRATES HOLIDAYS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
A12 Excellence in Audience Engagement & Distribution Strategy
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT
Silver
FUTURE OF PREPAID
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List
NEWSWORTHY BOOKS
JARIR / BOOKS
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Short List
B02 Use of Licenced or Remastered Music for a Brand or Campaign
THE LINE-UP SONG
COCA-COLA / COKE RED
FP7/CAI Cairo EGYPT
Silver
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT
Short List
B03 Use of Original Composition for a Brand or Campaign
GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND
SQUAD DIGITAL Nairobi KENYA
Silver
MCCHICKEN
MCDONALD'S / FAST FOOD
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
B05 Excellence in Music Video
GHANEELY
ORANGE / ORANGE - GAHNEELY - MUSIC APPLICATION
FP7/CAI Cairo EGYPT
Short List