Past Winners

2017 Winners & Shortlists

1|2|3 |>>>
Title Client Product/Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON
THE BEST MILK CANNOT BE BOUGHT
ALMARAI / MILK
LEO BURNETT Riyadh SAUDI ARABIA
OUR REAL PETROL
ALMARAI / ALMARAI NATIONAL DAY
LEO BURNETT Riyadh SAUDI ARABIA
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS
BBDO PAKISTAN Lahore PAKISTAN
Silver
PINBALL CRICKET
PEPSI / PEPSI
BBDO PAKISTAN Lahore PAKISTAN
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
SWITCHED ON
PEPSICO / 7UP
IMPACT BBDO Dubai UNITED ARAB EMIRATES
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
#SHOPLESS
SADIA / SADIA FROZEN FOOD
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
FORD OF ARABIA
FORD MIDDLE EAST / TRUCKS AND SUVS
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
FASHION BONDING
MAX FASHION / FASHION RETAIL
LEO BURNETT DUBAI UNITED ARAB EMIRATES
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
DUBAI PARKS AND RESORTS
DUBAI PARKS AND RESORTS / INTEGRATED THEME PARK DESTINATION
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Grand Prix
CAREEM 'SLINGSHOT' LAUNCH
CAREEM / CAR BOOKING APP
MISFITS Dubai UNITED ARAB EMIRATES
THE NO DISTRACTIONS BILLBOARD
MCDONALD'S / RAMADAN
FP7/DXB Dubai UNITED ARAB EMIRATES
MUSICAL ORDER
KFC & PEPSICO / FOOD DELIVERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A04 Media & Publications
THE SOUND OF VIOLENCE / X-RAY RECORDS
HURRIYET / AILE ICI SIDDETE SON
TBWA\ISTANBUL TURKEY
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO
Silver
INKLUSION
LBCI / TV CHANNEL
J. WALTER THOMPSON DUBAI UNITED ARAB EMIRATES
A05 Financial & Business Products & Services, Commercial Public Services
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
THE AC VESTS
EMIRATES NBD / BUSINESS BANKING
FP7/DXB Dubai UNITED ARAB EMIRATES
RSA'S IN SEARCH FOR THE UNLUCKIEST TRAVELER
RSA INSURANCE / TRAVEL INSURANCE
Edelman DABO Dubai UNITED ARAB EMIRATES
SAUDI NATIONAL HEROS
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
#DIGITALFASTING
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
A06 Charities, Public Health & Safety, Public Awareness Messages
LIFE SAVING CAPTCHA
RED CRESCENT JORDAN / CHARITY
J. WALTER THOMPSON JORDAN Amman JORDAN
WARRIORS IN PINK
FORD MIDDLE EAST / CORPORATE SOCIAL RESPONSIBILITY/ PUBLIC AWARENESS
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Bronze
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Short List
THE CANDIDATE WHO DEFIED ALL ODDS
ABDULWAHAB AL BABTAIN CAMPAIGN TEAM / ABDULWAHAB AL BABTAIN
BEATTIE + DANE Kuwait KUWAIT
SAVING LIVES
BOEHRINGER INGELHEIM / MENA STROKE INITIATIVE
FLEISHMAN-HILLARD Dubai UNITED ARAB EMIRATES
BABY WHISPERER
KING HUSSEIN CANCER FOUNDATION / AWARENESS CAMPAIGN
MEMAC OGILVY ADVIZE Amman JORDAN
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON
Bronze
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
TAA MARBOUTA - THE SECRET OF YOUR STRENGTH
NATIONAL COUNCIL FOR WOMEN / AWARENESS MESSAGE
DDB EGYPT Cairo EGYPT
Short List
FROM DARKNESS TO LIGHT
THE EGYPTIAN AUTISTIC SOCIETY / AUTISM AWARENESS
MOMENTUM Cairo EGYPT
THE WARNING VOICE
NISSAN / AUTOMOTIVE
TBWA\RAAD Beirut LEBANON
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
Short List
TUMMYFISH
NESTLÉ' MIDDLE EAST / U4HK
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
SAMSUNG SAFETY SCREEN
SAMSUNG / ELECTRONICS WITH CUTTING-EDGE TECHNOLOGY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE MONSOON BILLBOARD
VARUNA PUMPS / VARUNA PUMPS
TEAM/Y&R Dubai UNITED ARAB EMIRATES
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
B01 Corporate Communication & Reputation Management
THE WORLD HAS GONE NUTS
AL RIFAI ROASTERY / AL RIFAI NUTS
RÉPUBLIQUE Beirut LEBANON
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
#SHOPLESS
SADIA / SADIA FROZEN FOOD
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
GOOD COMPANY CAMPAIGN
UAP OLD MUTUAL / UAP OLD MUTUAL BRAND
SQUAD DIGITAL Nairobi KENYA
#POSTWISELY
DU (EMIRATES INTEGRATED TELECOMMUNICATIONS COMPANY) / TELECOMMUNICATION
LEO BURNETT DUBAI UNITED ARAB EMIRATES
B02 Business Citizenship / Corporate Responsibility & Environmental
WARRIORS IN PINK
FORD MIDDLE EAST / CORPORATE SOCIAL RESPONSIBILITY/ PUBLIC AWARENESS
ASDA'A BURSON-MARSTELLER Dubai UNITED ARAB EMIRATES
1|2|3 |>>>