Past Winners

2017 Winners & Shortlists

Title Client Product/Service Entrant Company Country Award
A01 Fast Moving Consumer Goods
PASS A SMILE
LAY'S / LAY'S POTATO CHIPS
BBDO PAKISTAN Lahore PAKISTAN
Silver
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
A02 Durable Consumer Goods, including Cars
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Grand Prix
A04 Media & Publications
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO
Silver
A05 Financial & Business Products & Services, Commercial Public Services
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
A06 Charities, Public Health & Safety, Public Awareness Messages
GAY TURTLE
AMNESTY INTERNATIONAL / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Bronze
THE SEA CEMETERY
SUPPORT TO LIFE / SOCIAL RESPONSIBILITY
TBWA\ISTANBUL TURKEY
Short List
BALD FOR YOU
MURR TELEVISION / BREAST CANCER AWARENESS MONTH
FP7/BEY Beirut LEBANON
Bronze
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
TAA MARBOUTA - THE SECRET OF YOUR STRENGTH
NATIONAL COUNCIL FOR WOMEN / AWARENESS MESSAGE
DDB EGYPT Cairo EGYPT
Short List
ENSA JOURA
MTV / PUBLIC AWARENESS CAMPAIGN
TBWA\RAAD Beirut LEBANON
Short List
B01 Corporate Communication & Reputation Management
UNVEIL SAUDI
SAUDI TELECOM COMPANY / NETWORK AND COVERAGE
J. WALTER THOMPSON RIYADH SAUDI ARABIA
Bronze
#SHOPLESS
SADIA / SADIA FROZEN FOOD
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B02 Business Citizenship / Corporate Responsibility & Environmental
FLAWLESSNESS
ENTI.MA / FASHION AND LIFESTYLE ONLINE MAGAZINE
J. WALTER THOMPSON Casablanca MOROCCO
Short List
HADIA TIME
LENOVO MIDDLE EAST / LENOVO
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Silver
HUMAN CROSSING
VOLKSWAGEN MIDDLE EAST / ROAD SAFETY
MEMAC OGILVY & MATHER Dubai UNITED ARAB EMIRATES
Bronze
B04 Events & Stunts
ALZHEIMER'S A NIGHT TO REMEMBER
ALZHEIMER’S ASSOCIATION LEBANON / NGO
MEMAC OGILVY & MATHER LEBANON Beirut LEBANON
Silver
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
ONE-DROP BOTTLE
PRIL / DISHWASHING LIQUID
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B07 Launch / Re-launch
TREEHOUSE STORE
WRIGLEY / WRIGLEY EXTRA BUBBLEMINT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
B08 Brand Voice & Strategic Storytelling
Arab women speak their heart
UNILEVER / BROOKE BOND RED LABEL
WUNDERMAN DUBAI UNITED ARAB EMIRATES
Short List
C01 Use of Digital in a PR Campaign
AN UBER RAMADAN
EMIRATES NBD / CARDS PROMOTION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
C02 Use of Social in a PR Campaign
LEGALLY BRIDE
KAFA (ENOUGH) VIOLENCE & EXPLOITATION / WOMAN’S RIGHTS NGO
LEO BURNETT BEIRUT LEBANON
Short List
WHO IS BU SALEM?
AL MUNAYES GENERAL TRADING EST. / AL MUNAYES TEA
BEATTIE + DANE Kuwait KUWAIT
Gold
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Silver
C03 Use of Technology
THE SMART BUS
BATELCO / THE SMART BUS
FP7/BAH Manama BAHRAIN
Short List
A PRICELESS DELIVERY
MASTERCARD / PRICELESS CAUSES
FP7/DXB Dubai UNITED ARAB EMIRATES
Silver
D01 Integrated Campaign led by PR
RSA'S IN SEARCH FOR THE UNLUCKIEST TRAVELER
RSA INSURANCE / TRAVEL INSURANCE
Edelman DABO Dubai UNITED ARAB EMIRATES
Short List
D02 Costs / Creative Performance PR Campaign
TRUMP
ROYAL JORDANIAN / SPECIAL PROMOTION
MEMAC OGILVY ADVIZE Amman JORDAN
Gold