Celebrating the measurable impact of creativity. Entries will need to demonstrate hard results over the long term; that is, how the work drove tangible business effects, was instrumental to cultural change or integral in the achievement of brand purpose.
A number of criteria will be considered during judging and weighted as follows: 25% idea; 25% strategy; 50% impact and results. The same piece of work can only be entered once into Creative Effectiveness.
These resources are here to guide you through the entry process, giving you everything you need to prepare your submissions for the awards.