Jury Presidents

Jason Xenopoulos

Branded Content & Entertainment

Jason Xenopoulos
Chief Executive Officer, NATIVE VML, South Africa

Jason Xenopoulos is the co-founder, CEO and Chief Creative Officer of NATIVE VML South Africa, Africa’s premiere digital agency, and CEO of Y&R South Africa.

Jason is a creative entrepreneur whose ventures span all areas of media, from film and television to marketing, music, and the Internet. He's been a pioneer of the African communications industry, making his mark as an agency founder, CEO, Chief Creative Officer and award-winning film director.

Over the past six years, under Jason’s leadership, NATIVE VML South Africa has won a host of local and international awards including Gold, Silver, and Bronze Lions at Cannes. In 2017, VML South Africa was named Entertainment Agency of the Year in the Cannes Lions Global Creativity Report.

President's Message

It is a great honour to serve as president of the Branded Content & Entertainment jury at Dubai Lynx. I have spent my career straddling the entertainment and advertising industries and I am more convinced than ever that the future of both industries lies at the intersection between them. While branded entertainment isn’t new, its importance is growing… and with that growth comes heightened expectations. Today, a successful piece of branded entertainment must be as compelling as the mainstream content that lives beside it. At the same time, it must effectively serve the needs of the brand. This is a tricky and ambitious balancing act but one that holds the key to the future. As a member of the jury I will be looking for work that excels at striking this balance –serving both the audience and the brand.

Nadja Bellan-White	 EVP, Global Brand Management	Ogilvy & Mather, EAME

Creative Effectiveness

Nadja Bellan-White
EVP, Global Brand Management, Ogilvy & Mather, EMEA

Nadja Bellan-White has built her career over the last 20+ years working with brands such as American Express, IKEA, Coca-Cola, Bharti Airtel, RBS Citizens and select countries in Africa.

As an early pioneer of performance marketing at IBM, Nadja focused her efforts on how IBM could use data and digital marketing to sell to consumers. Her relentless pursuit of driving ROI for her clients is valued and recognised: she is consistently a key member of her clients’ advisory circle. Her belief is “If my team and I focus on driving the business results, then everything else will fall into place.”

As Executive Vice President of Global Brands for Ogilvy & Mather EMEA, her job is to drive growth. Her global experience across consulting, digital, direct marketing, PR, brand, media and experiential marketing makes her a unique partner for the company’s clients.

Nadja is an alumna of A Better Chance, Inc., a graduate of The University of Virginia and holds an MBA from New York University’s Stern School of Business.

She lives in London with her husband, Troy, and children Troy KD (16) and Azza (13).

President's Message
The value of Innovation is in its ability to drive business, thought-leadership and creativity forward and where better a place to do this than at MENA's biggest celebration of creative communications. It is a great honour to lead the Innovation jury who, as is typical with Innovation, are leaders within a hugely diverse cross-section of the creative industries. I know without a doubt that we are all hugely looking forward with excitement to meeting MENA businesses at the vanguard of technology, culture and creativity.

Sue Daun Executive Creative Director, Interbrand, EMEA


Sue Daun
Executive Creative Director, Interbrand, UK

Sue Daun is Interbrand London's Executive Creative Director, responsible for driving creative passion, energy and excellence delivered through the business.

With over 25 years' experience working with clients in a number of brand agencies, across all sectors and channels, Sue believes, as creative thinkers, we have a responsibility to play many roles in creating successful, thriving brands.

Creative provocateur, business entrepreneur, consumer advocate and brand guardian, each element plays an important part in delivering on-going, relevant value, and opportunities for the consumer to connect with the brand in ways never thought of before.

Sue works with brands spanning all categories and channels and has always advocated the harnessing of creative awards to enthuse and drive the quality of creativity for agency teams young and old, and clients.

She is the winner of numerous design awards and has been part of many juries, including Cannes Lions, D&AD, Brand Impact Awards, AICP awards and Dubai Lynx. She believes when judging that regardless of the channel, it is work that is simple, insightful and with an idea that makes a difference that shines.

President's Message

Dubai Lynx represents some of the most diverse creative talent and work, and being part of the judges who have the honour of recognising the best of this work is a real privilege and a pleasure.

Not only does it showcase exciting creativity of the region it also brings talent from around the world to unite in a rich global debate, in order to reward the best of the best.

I am looking forward to seeing some work that has a true idea at the heart and stands apart in its execution. But most of all I want to see work that has had a real positive impact for its desired audiences and changes perceptions for the better.

John Mescall

Film, Print & Publishing, Radio & Audio, Print & Outdoor Craft and Direct 

John Mescall
Global Executive Creative Director, President Global Creative Council, McCann Worldgroup, Global

John Mescall is Global Creative Council President and Global Executive Creative Director at McCann Wordgroup.

In this role, John has helped McCann Worldgroup rise to #2 global network in the Gunn Report, in addition to numerous Network of the Year recognitions.

Prior to this, he was Chief Creative Officer of McCann Australia. Under John’s leadership, McCann Melbourne became the world’s most awarded agency.

Honours include The Gunn Report Agency of the Year, D&AD Agency of the Year, Cannes Lions Agency of the Year (runner up), AWARD Agency of the Year, Spikes Asia Agency of the Year and Campaign Brief Agency of the Year.

As both a writer and a creative director, John has won over 60 Cannes Lions including six Grands Prix, Black and Yellow Pencils at D&AD, One Show Best of Show, and multiple Clio, Spikes, LIA and Webby awards.

John was named in the 2013 Creativity 50: AdWeek’s annual listing of the world’s 50 most influential creative thinkers and doers, and Business Insider ranked him the eighth most creative person in advertising worldwide.

President's Message
Possibly more than ever before, we are relying on creativity to solve our biggest problems. In a world of finite resources, challenging financial constraints and constantly shifting sands, human ingenuity is both infinite and infinitely capable of changing the fortunes of brands, societies and the people who live in them.

I’m honoured to be chairing the Dubai Lynx awards, and my jury and I will be looking to celebrate those ideas that tackled the biggest problems with the sort of crazy, beautiful creativity that only the human mind set free can produce.

Sandrine Huijgen

Film Craft

Sandrine Huijgen
Creative Partner, Cloudfactory, The Netherlands

Sandrine Huijgen has worked for big international clients such as Philips and Heineken. Until 2014 she was Global Communications Director at Heineken, where she led the new Heineken global brand strategy development and co-created the global communication campaign Legends with WK Amsterdam (which included The Entrance, Dropped, and Bond campaigns amongst many other executions).

In August 2014, Sandrine left the safe client shores to reinvent what she had learned. She took the unlikely jump from client to creative and joined forces with Jessica Kersten to form the new creative team of Cloudfactory. Together with their two other partners – Sandeep Chawla as Managing Director and Oivier Teepe as photographer – they have worked on making the small creative studio a new player in Amsterdam’s creative scene.

Today Cloudfactory co-creates urban orchards, feminine feminists, man schools for men, employee directed travel films, D-I-Y job interviews, foxy pranks, and occasionally some ads with partner brands such as Strongbow, Booking.com, HEINEKEN, Apple bandit cider, Jack Links; and with craftsmen, such as directors, nature artists, photographers, industrial designers, wolf tamers and many more.

President's Message
I was a jury member of Lynx Film Craft 2017 and loved the vibrancy of the work produced in the region. What an honour to return as jury president!
I love craft with all my heart - watching craftsmen bring to life a script your wrote is one of the most intense satisfaction I know as a creative - but also with my mind - craft should be at the service of an idea.
I believe it’s crucial to award great craft today more than ever. In a digital world, there should be no misunderstanding: even if an idea is great, it isn’t right to execute it poorly because consumers will see it on their phones. Great craft transcends screen size.
I look forward to work with professionals of various horizons and together to stand proud for our awarded work!

Jeremy Perrott


Jeremy Perrott
Global Chief Creative Officer, McCann Health, Global

Under the leadership of Global Chief Creative Officer Jeremy Perrott, McCann Health has won Network of the Year at Cannes’ Lions Health for the past two years, at the Global Awards for five years running and at the first-ever LIA Health this year.

Jeremy is passionately committed to raising the bar and setting new standards of creative excellence for the healthcare communications industry. As such, he partnered with Cannes Lions to create Lions Health, serving as President of the Pharma Jury for the inaugural show.
He was instrumental in the launch of LIA Health, serving as Chair for the Pharma, Health & Wellness and Craft Juries. He has also been Chairman of the Clio Health Awards.

Prior to taking the creative reins at McCann Health, Jeremy was Executive Creative Director, McCann Worldgroup Asia Pacific and over the years held top executive creative director posts at McCann offices in London, Seoul, Tokyo and New York. He is an award-winning creative in his own right, having won multiple Cannes Lions, ANDY’s, Clios, Mobius and Global awards among others.

President's message

I am delighted to be invited to participate in this year’s Dubai Lynx Awards Festival, particularly now that Health has a place at their table. This industry has come a long way throughout the world and earned its reputation for being responsible for producing some of the most innovative, creative solutions in what is recognised as the most regulated and complex discipline to be creative in. Dubai and its surrounding regions is rich with culture steeped in history and full of opportunity bridging the old with the very new. I am looking forward to the judging where the talent here is extraordinary. And I know the creative work will expose thinking and ideas that will make us all wish we had done what a few will have done so brilliantly.

Nadya Powell Co-Founder, Utopia, UK


Nadya Powell
Co-Founder, Utopia, UK

Nadya Powell is on a mission to deliver business change by harnessing the power of creative thinking. As co-founder of Utopia she is doing exactly that – Utopia delivers cultural change by 'Re-wiring Business for the Age of Creativity'.

Prior to founding Utopia, Nadya was on the Board of Sunshine, founded Lost Boys in the UK and was part of the management team that grew Dare from disruptive start-up to ‘Agency of the Decade’.

Nadya is co-founder of Innovation Social, a collective of innovation leaders from agency, brand and start-up worlds whose purpose is to accelerate innovative thinking. In 2017, Innovation Social was launched globally.

Additionally, she co-founded two Diversity networks and initiatives: The Great British Diversity Experiment which seeks to drive diversity in communications; and The So White Project which drives global media attention to the lack of diverse imagery in communications.

Nadya is on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee and Awards Group, on the Advisory Council of the London Philharmonic Orchestra and in 2017 was a judge for the Cannes Innovation Lions.

President's message

The value of Innovation is in its ability to drive business, thought-leadership and creativity forward and where better a place to do this than at MENA's biggest celebration of creative communications. It is a great honour to lead the Innovation jury who, as is typical with Innovation, are leaders within a hugely diverse cross-section of the creative industries. I know without a doubt that we are all hugely looking forward with excitement to meeting MENA businesses at the vanguard of technology, culture and creativity.

Cheuk Chiang


Cheuk Chiang
Chief Executive Officer, Omnicom Media Group, Asia Pacific

Cheuk Chiang is CEO, Asia Pacific for Omnicom Media Group, a global media and communications network with brands including OMD, PHD and Hearts & Science, all of which have been built on strong cultures of creativity and innovation. In the Asia Pacific region, Omnicom Media Group has over 4,000 staff in 47 offices across 21 markets.

Prior to joining Omnicom Media Group, Cheuk was at Cummins & Parters in Australia where he had a long and successful spell as Managing Director of the globally acclaimed and highly awarded creative hot-shop. Cummins was later acquired by Sapient Nitro.

Over the last six years, OMD and PHD have won over 100 agency of the year awards across the Asia Pacific region and PHD has been awarded Asia Pacific Media Network of Year in four out of the last six years.

In 2015, Cheuk was named Asia Pacific Agency Head of the Year (Media) by Campaign Asia.

Cheuk is a strong advocate for innovation and creativity and served as a judge at the Cannes Lions International Festival of Creativity in 2011 and 2013 and was President of the Spikes Asia Media jury in 2016.

President's message

It’s such an exciting time to be working in media and communications. There’s more data, more technology and more media spaces to put content that delivers results.

But it’s not easy.

We are dealing with a complex and largely uninterested consumer who will go out of their way to avoid advertising.

That’s where great innovation and creativity comes into play.

So what does “great” look like?

Not just data, but provocations that inspire action.
Not just technology, but utility that truly helps.
Not just media as spaces for ads, but media as platforms for innovation. Innovation that delivers transformational ROI.

Recognising and rewarding “great” innovation and creativity that inspires has never been more crucial than in the current challenging environment.

That’s why Dubai Lynx is so important and that’s why it’s such an honour to chair the Media awards team.

Malcolm Poynton

Promo & Activation, Outdoor, Interactive and Mobile

Malcolm Poynton
Global Chief Creative Officer, Cheil Worldwide, Global

Malcolm joined Cheil Worldwide at the beginning of 2015 as the network's Global Chief Creative Officer.

Having led teams responsible for award-winning firsts as diverse as Foot Locker's Sneakerpedia, Dove's Campaign for Real Beauty and British Airways' Johnny Foreigner campaign, Malcolm is a recognised industry influencer and speaker. Two times Cannes Jury President, Malcolm was recently named one of AdAge magazine's 'World Top 10 Digital Minds' and named by TechCity Insider as one of the UK's leading Digital innovators.

Under Malcolm's creative leadership, Cheil Worldwide has emerged as one of the world's leading creative networks in the Gunn Report, helping Samsung win Marketer of the Year titles at both Cannes Lions and AdFest. Prior to joining Cheil, Malcolm was a member of Sapient Corporation's global leadership team and SapientNitro’s European Chief Creative Officer. M&C Saatchi, Saatchi & Saatchi, Ogilvy and SapientNitro have all won Agency of the Year titles during his creative leadership.

President's message

Blockchain, disruption and defining the Neo-Bedouin: the new Arab digital generation – these are a few of the many things I’m looking forward to hearing about at Dubai Lynx 2018.

This is certainly a premier festival of creativity and it’s a great honour to join the Dubai lynx team in judging MENA region's incredible creative output.

This year, I’ll be looking out for the most original, thought-provoking and enviable concepts.

From pushing boundaries in AI, VR and voice to groundbreaking digital technology, it is this region delivering tomorrow’s innovation.

We know the Middle East’s start-up scene broke records in 2017 with nearly $600m in investments. I really can’t wait to see what 2018 will bring to the region.

See you in Dubai.

PR Kat Thomas Founder, One Green Bean PR, UK/Austalia


Kat Thomas
Global Executive Creative Director and Founder, One Green Bean PR, Global

Kat Thomas is the Founder and Global Executive Creative Director of One Green Bean, a creative agency founded in 2007 in Sydney, Australia. Originally established to specialise in PR, today the business has capabilities that span creative, digital, communications strategy, social media and content.

In the last 10 years the business has experienced huge growth and is today the largest consumer PR specialist in the Australian market; it’s been awarded PR Agency of the Year for the last six years. Clients include Nike, Uber, Google, Airbnb, Coca Cola and Playstation. Havas became a part shareholder of One Green Bean in 2011.

In January 2014, Kat launched the London arm of the business and today, in her capacity as Global Executive Creative Director, she divides her time between the two offices. Kat has been responsible for the work behind the win of five Cannes Lions, including a Titanium Lion in 2014. Her work has been recognised at numerous award shows both domestically and internationally.

President's message

The Middle East is a region undergoing immense generational & cultural change; traditionally it holds a reputation for excelling at science & mathematics (including the invention of the zero!). But today it is making significant strides in the worlds of innovation & creativity, with marketers pushing for more freethinking & exploration, with a very evident appetite to evolve. Which makes it a fascinating time to be acknowledging & rewarding the best of the work coming out of the MENA region. I’ll be encouraging the jury to look for bravery, stand-out craft, meaningful story-telling and campaigns that are an unquestionable success in terms of both awareness and commercial impact. What excites me most is the opportunity to get under the skin of work that took courage, persistence and perhaps complete fearlessness to deliver, campaigns that have effected change in monumental ways.