Outdoor

Celebrating creativity experienced out of home. Entries will need to demonstrate ideas that engage in-the-field; that is work which leverages public spaces to communicate a message or immerse consumers in a brand experience. Criteria considered during judging will predominantly be the idea and the execution.

Judging Criteria

The limits to how many times the same piece of work can be entered are defined by the medium: Classic Sheet Posters can only be entered into:

Classic Sheet Posters can only be entered into: A. Billboards & Street Posters, B. Indoor Posters.

Digital Posters can be entered into: C. Digital Outdoor and D03. Use of Digital Outdoor.

Adapted Posters can only be entered into: D01. Use of Adapted Billboards / Posters.

Ambient Outdoor work can only be entered into: E. Ambient, C04. Ambient use of Digital Technology, C05. Ambient Experiential & Immersive Digital and D02. Use of Ambient Outdoor.