Promo & Activation

Celebrating creativity that brings brands to life.

Entries will need to demonstrate ideas that generate interaction; that is work where consumer participation in an activity serves to promote a product or service.

  • A number of criteria will be considered during judging and weighted as follows: 30% idea, 20% strategy; 20% execution; 30% impact & results
  • The same piece of work can be entered up to three times into Promo & Activation. However, the same piece of work may only be entered once in 'A. Sectors'.
Get the entry kit To see the full category listings

Top tips for entering

The 2018 Dubai Lynx entry kit contains all the information you need to enter work into the festival's awards, including tips, category information and much more.