The curious, keen-to-learn university students who call MENA home are set to be the region's future creative superstars. The aim of the Dubai Lynx Student Competitions is to help them develop, thrive and showcase their talent to the creative communications industry. The competitions are now closed for entries and the winners will be announced at Dubai Lynx 2018.
A challenging and exciting chance for students to craft their strongest print campaign and gain recognition within the creative industry.
A real communications challenge for students to create an integrated campaign using three forms of media and show the creative industry what they're made of.
Each shortlisted or winning Student Competition entry accumulates points for the student's university, and the university with the highest score wins the prestigious University of the Year Award. The winner is celebrated at the Dubai Lynx Awards on 14 March in front of industry greats.
2017 winner: American University in Dubai
Chief Creative Officer
Beattie + Dane
Head of Strategic Planning
J. Walter Thompson Saudi Arabia
Executive Creative Director
President McCann Creative Council - Middle East & Africa
Senior Creative Director
Leo Burnett Jeddah
Walid Kanaan, Chief Creative Officer at TBWA\RAAD is leading the Student Awards jury and here he shares his thoughts and some tips for entering.
Working for a good cause is always inspiring, it combines both the fun part of creating disruptive ideas, fresh approaches and powerful iconic campaigns, with the responsible part of communicating a message efficiently, impact society and ultimately make a change.
Taking part in Dubai Lynx students competition is an amazing opportunity to shine on the industry level. The winning work will be exposed to the entire advertising community in one ceremony offering an exceptional opening for the young creatives.
Both “Make a wish” and “Dubai Cares” briefs reflects a great human need.
I hope our young creatives will be inspired by it.
Be simple: Do not over complicate your message with many layers, and with complexed executions. keep it creatively simple.
Be bold: Have the courage to shock positively, to use a strong convincing tone of voice.
Be fresh: Don’t go for the obvious, and avoid the clichés and the seen-before approaches.