Student Competition Jury 

Meet the people who will be judging the entries for the Student Competitions.


CCO, Memac Ogilvy Dubai (Jury president)

Juggi is the Chief Creative Officer for Ogilvy in the MENA region. He has been in advertising now for nearly 30 years, with experience in India, Hong Kong, Singapore, Malaysia, China, Japan and now the middle east. He has won over 300 awards in international shows, including Cannes Lions, the D&AD, the One Show, Clios and London International Awards. He was featured in the last edition of the D&AD Copy Book among the top 50 writers in the world. He is the creator of the 'Deck of Brilliance', a comprehensive set of online idea-generation tools now used by over thousands of creative professionals from around the world. In his spare time, Juggi is an amateur botanist, bird watcher, tree-spotter, photographer, geography buff and keen traveler. He used to be a guide for the Nature Society and the National Parks Board in Singapore. He co-founded Singapore's first animal welfare and wildlife rescue organization, called ACRES, and served as its President for 10 years.

Student Jury

Creative Director, JWT KSA

A graduate of Psychology and International Development Management, Hessa began her career in marketing communications in 2008 and has worked for international brands across a diverse range of business sectors.

With a background in copywriting, Hessa is Creative Director at JWT in Saudi Arabia, where she finds herself leaning towards unconventional communication that lives across platforms for a genuine, engaging conversation.

Her work has revealed Saudi in a new way to people both at home and abroad, earning awards for both creativity and effectiveness. The list includes (not limited to) the first Grand Prix in Glass ever awarded to any agency in MENA, at Dubai Lynx 2019 for “Akhou Noura” and STC; “A German For Every Saudi” and VW; “An Offer That Will Make Everyone Busy” and NasAir.

The creative industry is a really cool career choice, and being able to help nurture the superstar storytellers of tomorrow, is a “Dream It. Do It.” scenario!”


Group Managing Director, IMPACT BBDO Cairo

Naila launched her career at Bates on the Heineken brand, Fayrouz. Her experience in the beverage industry progressed after launching the brand across MENA earning her the attention of BBDO, recruiting her in 2007 to manage the Pepsi portfolio.

Naila’s responsibilities widened as she became the Group Account Director on Pepsi, Mars, and Barclay’s.

In 2014, Naila moved to lead the Strategic Planning department. A year later, Naila joined FP7 McCann as the Head of Strategy, helping position the agency as the 2nd most effective in MENA for the past two years as well as garnering global acclaim at Cannes, D&AD and LIA. Two years later she became the General Manager at FP7 McCann, only to join BBDO once again to lead the Cairo office as its Group Managing Director.

Student Jury

Regional Associate Creative Director, Kijamii - GP&K Network

Sherif Ghoname, along his twelve-year plus journey in the advertising field, has always immersed himself in the creative process working on a spectrum of local and global accounts with clients and teammates from diverse backgrounds and nationalities, whilst constantly being exposed to different functionalities, from sketching all the way to directing. Ghoname kicked off his career in the advertising industry as a Graphic Designer and spent around seven years as a Visual Artist. Creative Copywriting eventually found its way to him leading to shift his attention to a new arm within the same field. Another shift stumbled upon his way as he moved from the offline industry to the newly emerging digital one that eventually led him to an even bigger change as his teams, under his supervision, covered various markets across the entire region at Kijamii.

Participating in Dubai Lynx Student Competition exposes young creatives to the real world of advertising, not only the functionalities but also the industry as whole. And definitely the earlier the exposure the better.

Student Jury

Senior Copywriter, Impact BBDO Dubai

Simone joined Impact following previous experiences in international agencies such as Publicis, Y&R and Ogilvy. Originally from Italy he has lived in USA and then moved to UAE.

With Impact BBDO he has won for 3 times the title of Agency of The Year at Dubai Lynx, winning multiples awards, including 3 Grand Prixs.

In 2019, together with his team, he wins the first ever Cannes Lions Grand Prix for the MENA region.

Very few regions in the world have the privilege to host a challenging, shiny, competitive festival as such as Dubai Lynx. This is an incredible opportunity to get the spotlight you deserve.


Art Director, Leo Burnett Beirut 

Born in 1995, Sara grew up in the vibrant city of Beirut in a melting pot of cultural influences. In 2016, she graduated from the Academie Libanaise des Beaux-Arts (ALBA) with distinction before joining Leo Burnett's Beirut offices as an Art Director.

She has worked on campaigns for leading Lebanese brands such as Roadster and Mercedes-Benz, local NGOs like ABAAD, and regional Procter & Gamble accounts such as Fairy.

Juggling her passion for cinematography with a love of contemporary/hip hop dance, Sara is constantly seeking inspiration from a wide variety of artistic mediums.

It is of great importance to pave a certain way for future generations to develop a critical mind when treading in the field of advertising and in the communication industry. Dubai Lynx Student Awards offers a great gateway for young talents to access this narrative which is relevant now more than ever.

MBC Youth Award Juror

Richard Addington

Richard Addington
Head of Marketing & Media, MBC Group 

A business graduate with a focus on marketing, Richard began his career in the industry back in 2007. After a short spell on the creative agency side, he moved to Dubai in early 2009 to join Omnicom Media Group.

During his 10 year spell with the company, he was credited for driving innovation across several brand and business solutions that have resulted in global firsts along with multiple awards and best-in-class solutions.
In his last role at OMD, Richard lead an integrated team across a diverse portfolio of clients including PepsiCo, Google, FAB, Henkel and Mercedes.

In 2019, Richard moved to MBC Group to run their marketing and media planning departments across the region. His strategic thinking and data-driven mind set is helping the company maintain & grow their leadership position while adapting to the changing landscape.