Agency of the Year
1.1 This award honours the Agency that is the most successful overall (in accordance with Lynx points system) for entries in the Dubai Lynx Festival.
1.2 The Lynx Rules for Special Awards shall apply to the awarding of the Agency of the Year Award. Where there is a discrepancy between the Rules for Special Awards and the General Awards Rules, the Rules for Special Awards shall take precedence.
2.1 The allocation of points used to calculate the Agency of the Year Award is as follows:
12 points for a Creative Effectiveness Grand Prix
10 Points for all other Grand Prix, including Grand Prix for Good
7 points for a Gold Lynx award
7 points for an Innovation/Creative Effectiveness Lynx award
5 points for a Silver Lynx award
3 points for a Bronze Lynx award
1 point for a shortlist position
2.2 Companies credited in an Idea Creation Role on all shortlisted or winning Lynx awards are eligible to accrue points towards the Agency of the Year Award. The exact method for points calculation is outlined in the calculation section below.
2.3 Agency points contribute to the Agency of the Year Award; and also:
2.3.1 Independent Agency of the Year Award if the Agency is not part of a Network or Holding Company
3.1 The winner of the Agency of the Year Award will be the Agency that obtains the most points in aggregate for shortlisted or awarded entries in accordance with the above allocation of points.
3.2 The total is calculated by adding:
3.2.1 the total points from Lynx award that have been awarded to Agencies; and
3.2.2 the total points from the remaining shortlisted entries of Agencies.
3.3 If an entry is shortlisted and then goes on to win a Lynx award, the shortlist point is no longer counted.
3.4 The maximum number of points awarded to an Agency for shortlisted entries is 10. This does not include campaign points, as these are linked to campaigns that win a Lynx award.
3.5 If the same entry or campaign is entered in more than one category within one entry section and is shortlisted and/or wins more than one Lynx award, only the points for the highest Lynx award or the highest points scoring campaign are counted.
3.6 For example, if a campaign wins a Lynx award and one part of that campaign also wins a Lynx award in another category in the same entry section, only the highest scoring Lynx counts. This rule is applied only within each entry section; that is, if an entry/campaign wins a Silver Lynx and a Gold Lynx in Print & Publishing Lynx, only the Gold points are counted. However, if the same entry/campaign wins a Silver Lynx in Print & Publishing Lynx and a Gold Lynx in Outdoor Lynx, both the Silver and Gold points are counted.
3.7 If a shortlisted or winning entry has been credited to more than one Agency or company with an idea creation role, the points awarded to the entry will be divided equally among the companies credited.
3.8 Shortlist points awarded to campaign entries that win a Lynx award will be converted into campaign points and will still be counted towards the Agency of the Year total.
3.9 A campaign as a whole may be considered as one award. In the event that a campaign is awarded a Lynx award, each awarded execution of a campaign will also be awarded a campaign point. For example, in the case of a campaign that has four executions:
3.9.1 if the campaign wins a Gold Lynx award it will be awarded the corresponding number of points (seven points); and
3.9.2 the remaining shortlist points attributed to the campaign (for each execution of the
campaign) are also awarded, as campaign points (a Gold campaign of three executions wins seven points for the Lynx award, plus two campaign points for the executions of the winning campaign).
3.10 In the case of a tie between Agencies, the campaign points from the winning campaign are valued higher than regular shortlist points.
3.11 Where different Agencies have been credited to separate executions of an awarded campaign, the points will be divided pro rata. For example, if Agency A is credited with only 1 execution of a 4 part campaign that wins a Silver Lynx award, then Agency A will receive 2 points. (5 points for the Silver Lynx award + 3 campaign points = 8 points divided by 4).
Total tied points
3.12 In the case of a tie between the total number of points won by Agencies, the winner will be determined in accordance with the following formula:
3.12.1 the Agency with the highest overall number of Lynx awards is the winner. If there is still a tie between Agencies, then;
3.12.2 the Agency with the highest number of highest ranking Lynx awards is the winner. If there is still a tie between Agencies, then;
3.12.3 the Agency with the most entry points, taking into consideration all duplicated entries is the winner. If there is still a tie between Agencies, then;
3.12.4 the Agency with the most shortlist [and campaign] points, disregarding the cap of 10, is the winner.
3.13 If a rank can be established on the highest overall number of Lynx award alone, the shortlist [and campaign] points are not taken into consideration.
3.14 The formula is applied in the following practical examples. In both examples, Agency A beats Agency B based on the number and rank of Lynx award awarded:
2 Gold Lynx award
1 Gold Lynx award
1 Silver Lynx award
1 Silver Lynx award
2 Gold Lynx award
1 Gold Lynx award
3 Bronze Lynx award
4 Silver Lynx award
1. Impact BBDO, Dubai
2. Memac Ogilvy & Mather, Dubai
3. TBWA\RAAD, Dubai
2016 - Impact BBDO, Dubai
2015 - Leo Burnett Beirut, Lebanon
2014 - Memac Ogilvy, Dubai, UAE
2013 - Y&R Dubai, UAE
2012 - Y&R Dubai
2011 - Y&R, Dubai, UAE
2010 - Memac Ogilvy & Mather, Dubai