CMO Roundtable

The Economist Group will be hosting a roundtable for senior marketers and agency leaders at Dubai Lynx.

They will present and discuss their new global research, supported by a survey of over 1000 marketing executives globally, that reveals a growing disconnect between CMOs' vision for the marketing function, compared to their C-suite counterparts, and even their own marketing teams.

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During the roundtable, the Economist Group will share a brief snapshot of these global findings and lead an insightful discussion with regional CMOs and agency leaders to dig into how these insights make themselves apparent in their businesses, how this is changing the role of the CMO and how this transformation can be shaped to be better aligned with their business needs.

For more information on the Roundtable please contact suzieh@dubailynx.com.