See It Be It

Empowering women creatively

See It Be It is an acceleration programme, designed for women working in communications industry who face diversity challenges in the industry. It provides executive training, mentoring and exclusive networking opportunities while nurturing a community of like-minded ambassadors and mentors who are encouraged and supported to bring the learning back and help others.

About See It Be It

See It Be It Dubai provides access to great content and industry luminaries, as well as gives women an opportunity to share experiences and discuss the challenges they face.

The simple, central idea is that if you can’t see it, you can’t be it. So by shining a light on the participant and helping to illuminate the path, we can help them to achieve their potential, and in doing so inspire others along the way as creative leaders.

We offer

• A curated executive learning programme
• Exclusive mentoring sessions with industry leaders, both male and female
• Access and exposure to the most influential leaders in the industry
• Profile building opportunities and support as a See It Be It Advocate
• A VIP experience including complimentary Festival Pass


We are looking for women who are:

Part of the branded communications industry in MENA regioon; advertising, marketing, film-making, innovation, editorial, design, PR or a related discipline, or those who have an interest in a career in these disciplines (e.g. those who have studied in this area).

Comfortable speaking in English (the programme will be in English).

Based in MENA region and able to travel to Dubai on their own cost, if they are chosen to participate.
Participants will have to cover the cost of accommodation.

The Application Process

12 January See It Be It opens for application
7 February Application deadline
23 February See It Be It shortlisted participants announced
1 March See It Be It winners announced
7 March See It Be It participants arrive in Dubai
8 to 11 March See It Be It at Dubai Lynx Festival of Creativity

Potential candidates should fill out a dedicated application form. Please be sure to add your photo and bio.

Everyone who applies will be notified whether they made the shortlist, but unfortunately, we are unable to provide individual feedback.

Successful candidates will be notified and receive a complete Festival pass, curated Festival content, exclusive mentoring and networking.

If you are unable to access the online application form, please contact Anna Tomasetti on