Past Winners

2010 Winners & Shortlists

BOGA CIDRE

Grand Prix
ClientSFBT
ProductBOGA CIDRE
EntrantMEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Type of EntryInteractive: Digital Tools
CategoryBest Use of Viral and Email Marketing
TitleBOGA CIDRE
Product/ServiceBOGA CIDRE
Entrant Company:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA
Advertising/Web Design Agency:MEMAC OGILVY LABEL TUNISIA Tunis, TUNISIA

Credits

Brief Explanation

To create interest around the new Boga Cidre campaign starring famous Tunisian actor Dhafer el Abbidine, we organized a fake scandal during the shooting of the TV commercial. An old lady interrupts the shooting and insults Dhafer, thinking he’s really the bad guy he plays in the soap that made him popular. The scene was shot and launched as a viral video on Facebook.

Credits

Name Company Position
Cherifa Benslamia Memac Ogilvy Label Tunisia Business Director
Sonia Barbaria Memac Ogilvy Label Tunisia Account Director
Amel Gaaloul Memac Ogilvy Label Tunisia Strategic Planner
Nicolas Courant Memac Ogilvy Label Tunisia Creative Director
Gérald Heraud Memac Ogilvy Label Tunisia Art Director
Nicolas Courant/Zied Dahmane/Mohammed Ghaddab Memac Ogilvy Label Tunisia Copywriters
Aziz M'bazaia Memac Ogilvy Label Tunisia TV Producer
Hervé Hiolle Dprods Director
Daly El Okby Dprods Producer