Past Winners

2010 Winners & Shortlists

Title Client Product/Service Advertising Agency Country Media Agency Country Award
* denotes Entrant Company
A01 Best Use of Television/Cinema
PERFECT 10
SONY ERICSSON / W595 & W705 MOBILE PHONES
MEDIAEDGE:CIA Dubai * UNITED ARAB EMIRATES
Short List
INFORMATION AT YOUR FINGER TIPS
SONY ERICSSON / XPERIA MOBILE PHONE
MEDIAEDGE:CIA Dubai * UNITED ARAB EMIRATES
Short List
BLACK ABAYA
HENKEL / PERSIL BLACK
OMD Dubai * UNITED ARAB EMIRATES
Bronze
KIT KAT CHUNKY
NESTLÉ / KIT KAT CHUNKY
MEDIAINSIGHT Dubai * UNITED ARAB EMIRATES
Silver
BE A MAN
AHRAM BEVERAGES / BIRELL
STARCOM MEDIAVEST EGYPT Cairo EGYPT STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Gold
MEET DUBAI
EMIRATES AIRLINES / DUBAI
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Silver
* denotes Entrant Company
A02 Best Use of Magazines/Newspapers
7DAYS
BEIERSDORF MIDDLE EAST / BEAUTY AND CARE PRODUCTS
HORIZON DRAFTFCB Dubai * UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
REV IT OUT LOUD
GM - CHEVROLET / CHEVROLET CAMARO
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Silver
MANGATASTIC CRUZE
GM - CHEVROLET / CHEVROLET CRUZE
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Short List
WHAT COLOR IS YOUR LIFE?
SAMSUNG / CORBY
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Short List
* denotes Entrant Company
A03 Best Use of Standard Outdoor
SLEEPING BUS
SCJ / BAYGON
HORIZON DRAFTFCB Beirut * LEBANON BRAND CONNECTION Beirut LEBANON
Short List
AUDI Q7
ETS. KETTANEH / AUDI Q7
IMPACT BBDO Beirut * LEBANON MEDIA DIRECTION OMD Beirut LEBANON
Gold
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART
OMD Dubai * UNITED ARAB EMIRATES
Silver
SHOW OF WHITE
PERSIL / PERSIL WHITE
OMD Dubai * UNITED ARAB EMIRATES
Bronze
* denotes Entrant Company
A04 Best Use of Ambient Media: Small Scale
NCB ONLINE CAMPAIGN
NCB / BANK
FULLSTOP ADVERTISING Jeddah * SAUDI ARABIA
Silver
TICKET STAMP PROMOTION
BERLITZ / LANGUAGE CENTER
MEMAC OGILVY & MATHER Dubai * UNITED ARAB EMIRATES
Gold
BANDANA CROWD PLEASER
MOBILY / TELECOMMUNICATION SERVICE PROVIDER
OMD Dubai * UNITED ARAB EMIRATES
Short List
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES C-CLASS
JWT Beirut * LEBANON
Gold
THE TAPE THAT WENT PLACES
MARIE FRANCE BODYLINE / SLIMMING CENTRE
WUNDERMAN Dubai * UNITED ARAB EMIRATES
Short List
CHATEAU KSARA “EVERY BOTTLE TELLS A STORY”
CHATEAU KSARA / WINE
LEO BURNETT BEIRUT * LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Short List
LIVE SLEEPERS
GLAXOSMITHKLINE / BREATHE RIGHT
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Short List
* denotes Entrant Company
A05 Best Use of Ambient Media: Large Scale
A REAL 3D EXPERIENCE
A&H / PROPERTY DEVELOPMENT
JWT Beirut * LEBANON
Bronze
FASHION VICTIMS
ACRES HOLDING / LE MALL FASHION BRAND
JWT Beirut * LEBANON
Short List
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai * UNITED ARAB EMIRATES
Gold
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING
WUNDERMAN Dubai * UNITED ARAB EMIRATES
Silver
AT THE CAR WASH YEAH!
GLAXOSMITHKLINE / SENSODYNE ISO-ACTIVE
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Short List
* denotes Entrant Company
A06 Best Use of Special Events And Stunt/Live Advertising
DUSTVERTISING
BP/CASTROL / BP VISCO ENGINE OIL
MEMAC OGILVY & MATHER Dubai * UNITED ARAB EMIRATES
Short List
SAFE & STYLE LIVE
VOLVO/MASSIMO DUTTI / SEATBELT ANNIVERSARY
MEMAC OGILVY & MATHER Dubai * UNITED ARAB EMIRATES
Bronze
EHKINEH, PLEASE CALL ME BACK
ALFA - MANAGED BY ORASCOM / TELECOM
LEO BURNETT BEIRUT * LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Gold
SHUT DOWN THE RECESSION
GM AUTOFEST / CHEVROLET & GMC RANGE
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Silver
* denotes Entrant Company
A07 Best Use of Digital Media (Including Internet, Mobile Devices, etc)
HOTSPOTS PROMOTION
THE ECONOMIST / THE ECONOMIST
MEMAC OGILVY & MATHER Dubai * UNITED ARAB EMIRATES
Short List
BOGA CIDRE VIRAL
SFBT / BOGA CIDRE
MEMAC OGILVY LABEL TUNISIA Tunis * TUNISIA MINDSHARE Tunis TUNISIA
Bronze
DROP 2KG IN 2 WEEKS
KELLOGG'S / SPECIAL K
OMD Dubai * UNITED ARAB EMIRATES
Short List
THINGS TO DO BEFORE 30
PEPSICO INTERNATIONAL / PEPSIMAX
OMD Dubai * UNITED ARAB EMIRATES
Short List
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS
OMD Dubai * UNITED ARAB EMIRATES
Bronze
GREAT STORIES BEHIND GREAT PICTURES
CANON MIDDLE EAST / DIGITAL CAMERA
PHD Dubai * UNITED ARAB EMIRATES
Silver
SAVE CHRISTMAS
ACRES HOLDING / LE MALL
JWT Beirut * LEBANON
Silver
AHLAN MSN!
MICROSOFT MEA / MSN
WUNDERMAN Dubai * UNITED ARAB EMIRATES
Short List
UNDER THE ABAYA
PROCTER & GAMBLE / BRAUN SILK-EPIL
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Short List
CAR WARS: DOUBLE AGENTS
GM - CHEVROLET / CHEVROLET BRAND
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Gold
* denotes Entrant Company
B01 Corporate Information
GROWTH NEEDS NURTURE
UNILEVER / PONDS
MEMAC OGILVY & MATHER Dubai * UNITED ARAB EMIRATES
Short List
PRINT-BRAND ESSENCE
JWT / ADVERTISING AGENCY
JWT Riyadh * SAUDI ARABIA
Short List
BE AT YOUR BEST
NESTLÉ / NESTLÉ
ZENITHMEDIA Dubai * UNITED ARAB EMIRATES
Short List
* denotes Entrant Company
B02 Consumer Products
MOVIES IN MOTION
SONY ERICSSON / C905 MOBILE PHONE
MEDIAEDGE:CIA Dubai * UNITED ARAB EMIRATES
Short List
BOGA CIDRE DHAFER CAMPAIGN
SFBT / BOGA CIDRE
MEMAC OGILVY LABEL TUNISIA Tunis * TUNISIA MINDSHARE Tunis TUNISIA
Bronze
BLACK ABAYA
HENKEL / PERSIL BLACK
OMD Dubai * UNITED ARAB EMIRATES
Short List
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS
OMD Dubai * UNITED ARAB EMIRATES
Silver
GREAT STORIES BEHIND GREAT PICTURES
CANON MIDDLE EAST / DIGITAL CAMERA
PHD Dubai * UNITED ARAB EMIRATES
Short List
KEY IN THE IGNITION
T.GARGOUR & FILS / MERCEDES C-CLASS
JWT Beirut * LEBANON
Short List
EXOTICA VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT * LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Bronze
LAUNCH OF TOUCHSMART
HP / HP TOUCHSMART
OMD Dubai * UNITED ARAB EMIRATES
Short List
SHOW OF WHITE
PERSIL / PERSIL WHITE
OMD Dubai * UNITED ARAB EMIRATES
Short List
BE A MAN
AHRAM BEVERAGES / BIRELL
STARCOM MEDIAVEST EGYPT Cairo EGYPT STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Bronze
CONFESSIONS OF CORPORATE SPIES
GM - CHEVROLET / CHEVROLET BRAND
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Gold
* denotes Entrant Company
B03 Consumer Services
TOUCH & WIN
HP / HP GITEX
OMD Dubai * UNITED ARAB EMIRATES
Short List
EHKINEH, PLEASE CALL ME BACK
ALFA - MANAGED BY ORASCOM / TELECOM
LEO BURNETT BEIRUT * LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Gold
BE HEARD CAMPAIGN
DU / DUMOBITELECOMMUNICATIONS PROVIDER
LEO BURNETT DUBAI * UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Silver
MEET DUBAI
EMIRATES AIRLINES / DUBAI
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Bronze
* denotes Entrant Company
B04 Business Equipment & Services
INFORMATION AT YOUR FINGER TIPS
SONY ERICSSON / XPERIA MOBILE PHONE
MEDIAEDGE:CIA Dubai * UNITED ARAB EMIRATES
Silver
* denotes Entrant Company
B05 Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
RAMADAN STICKERS
AL SAFADI RESTAURANT / FOOD DONATION INITIATIVE
MEMAC OGILVY & MATHER Dubai * UNITED ARAB EMIRATES
Gold
THE VALUABLE DUMPSTER
TAKE MY JUNK / CHARITY
WUNDERMAN Dubai * UNITED ARAB EMIRATES
Bronze
DRESSING THE NEED IN EID
PROCTER & GAMBLE EGYPT / TIDE LAUNDRY DETERGENT
STARCOM MEDIAVEST EGYPT Cairo EGYPT STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Silver
STICKY POSTERS
EMIRATES ENVIRONMENTAL GROUP / RECYCLING
WUNDERMAN Dubai * UNITED ARAB EMIRATES
Bronze
* denotes Entrant Company
C01 Best Integrated Media Campaign
MOVIES IN MOTION
SONY ERICSSON / C905 MOBILE PHONE
MEDIAEDGE:CIA Dubai * UNITED ARAB EMIRATES
Silver
BAB AL HARA
SONY ERICSSON / W995 MOBILE PHONE
MEDIAEDGE:CIA Dubai * UNITED ARAB EMIRATES
Short List
GUESS THE MYSTERY FLAVOUR
SAUDI SNACKS FOOD / DORITOS
OMD Dubai * UNITED ARAB EMIRATES
Bronze
WALK THE TALK
KAYA SKIN CLINIC / SKIN CARE CENTRE
PHD Dubai * UNITED ARAB EMIRATES
Short List
LE MALL LAUNCH
ACRES HOLDING / LE MALL
JWT Beirut * LEBANON
Bronze
EXOTICA VALENTINE'S MAKE A MOVE
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT * LEBANON STARCOM MEDIAVEST GROUP Beirut LEBANON
Silver
CONFESSIONS OF CORPORATE SPIES
GM - CHEVROLET / CHEVROLET BRAND
STARCOM MEDIAVEST GROUP DUBAI * UNITED ARAB EMIRATES
Grand Prix