Rules and Eligibility

The Rules

This guide is only a helpful summary of key information. It is not a substitute for reading the full entry rules, terms and conditions, which can be downloaded.

1.  The entry has launched/aired/run within the relevant eligibility dates for the Lynx Award it is entered into.

2. The entry has been created within the context of a normal paying contract and genuine brief from a brand OR, if it’s a case of self-promotion or a non-profit organisation, the brand has approved all of the media/production/implementation.

3. You have permission to enter this work from the commissioning brand/brand-owning company. We will request proof of this permission directly from the brand.

4. You have included the brand contact details in the entry including name, position and full contact details.

5. The entry has been submitted exactly as published/aired/released/launched.

6. The entry is not speculative or conceptual advertising and has not been banned or withdrawn from airing.

7. A senior officer (CD, CEO or Chairperson) from your company has given permission for this entry to be entered.

8. The entry was not entered to the same Lynx Award last year. You may be able to enter the work into an alternative Lynx, provided it meets the relevant entry requirements, including the eligibility period requirements.

9. There is no reference to your company or any contributing creative companies in any digital or physical materials, except in the case of self-promotion.

10. The entry, and/or case film can be understood in English. For further information click here.

11. All media included in your entry must be the final version at the point that you complete and pay for them. No replacement or additional media can be accepted after an entry has been finalised and received by the Festival without exception.

12. By submitting an entry you confirm that you own all applicable legal rights for all media included in your entry.

13. Entries will be accepted on the basis that:

  • They are designed specifically for and to run in the MENA* region and are created or produced by companies in the MENA* region
  • They are designed specifically for and to run in the MENA* region and are created or produced by companies outside the MENA* region
  • They are designed to run globally as long as they are created or produced by companies in the MENA* region.

    *For the purpose of Dubai Lynx, the MENA region is classed as: Afghanistan, Algeria, Bahrain, Comoros, Chad, Djibouti, Egypt, Eritrea, Ethiopia, Ghana, Iraq, Jordan, Kuwait, Lebanon, Kenya, Libya, Mali, Mauritania, Morocco, Mozambique, Niger, Nigeria, Oman, Qatar, Saudi Arabia, Somalia, Tunisia, UAE, Westbank & Gaza, Western Sahara, Yemen.

If you’re unable to meet all the requirements on this list, your entry may be ineligible for Dubai Lynx. Failure to meet all these requirements could see your entry being disqualified or withdrawn without a refund.

If you're not sure whether your work is eligible, get in touch. We strongly recommend checking eligibility before you start to create your entry submissions (see info on refunds and withdrawals).


Eligibility dates

Is your work eligible for Dubai Lynx?

To ensure that work judged at Dubai Lynx is fresh and reflective of the work that drives the industry forward, it is important we structure the competition with eligibility dates. Where your work should be entered is dependent on: when and how the work was implemented and the Lynx that is being entered.

If you're not sure whether your work is eligible, get in touch. We strongly recommend checking eligibility before you start to create your entry submissions (see info on refunds and withdrawals).