Ana Alonso
Ana Alonso
Global Strategy Director
VML
GLOBAL
Biography
Ana is an award-winning global strategist with over 15 years of experience helping global and local brands successfully overcome advertising challenges. After several years at JWT and FCB, she joined Wunderman Thompson (now VML) in January 2017 in a dual role: Strategy Director for VML Spain, working with brands like Heinz, Movistar, and Danone, and a member of VML's Global Confectionery team for Nestlé, where she leads strategic brand development across continents. As a multilingual professional, she has a proven track record of collaborating with global clients to grow international brands.
Driven by insights, trends, and a deep understanding of consumer behavior, Ana is passionate about innovation and the ever-evolving landscape of brand engagement. She crafts bespoke strategies that directly address client needs.
Since 2015, Ana has shared her expertise as a guest lecturer at Miami Ad School Madrid (her alma mater), as well as at the Universities of Barcelona, Madrid, and Seville, contributing to their Strategy and Creativity Master's programs and mentoring the next generation of Spanish advertising planners.