Director of Creative Strategy Europe
Hill + Knowlton Strategies, EUROPE
Arne is Director of Creative Strategy and leads the Innovation+Creativity transformation across Hill+Knowlton Europe.
Arne leads on the Creative Strategy for important new business proposals and is responsible for strategic guidance on major clients. Arne is part of the Innovation+Creativity hub in Amsterdam, a member of the global Creative Strategy team and produces the global H+K virtual festival series CRAFT. Before his European role, Arne was Director of Creative Strategy in the METIA region, based in Dubai and Riyadh.
Prior to joining H+K, Arne founded the Amsterdam based creative sports agency Helden Media. He was head of the content team of The Netherlands during the Olympics in Rio 2016 and PyeongChang 2018 and developed a new model for sport sponsorship activations for clients such as Toyota, Dutch Lottery and ABN AMRO bank. He helped sports organizations like AFC Ajax, cycling team QuickStep and the Dutch Olympic Team create impactful content and activate their sponsorships.
Earlier in his career he was head of PR & Social Strategy at \TBWA Netherlands. Combining insights from PR, social and advertisement he helped brands such as Nespresso, adidas and Gillette shift their reputation.
Arne is the co-founder of Moyee Coffee, the world’s first exporting coffee roastery in Ethiopia. He still serves as president of the supervisory board of the Fairchaing Foundation.
Originally from The Netherlands, Arne studied Sociology at the University of Amsterdam.