Borja is Executive Director at Interbrand for Iberia, Middle East, and Latam, and thus his role combines responsibilities in Growth, Marketing, and Executive Creative Direction. His main goal is to expand and consolidate Interbrand’s expansion and growth in Spain and emerging markets (Africa, LatAm, Middle East), as well as to raise the quality and reputation standards for those regions.
Previously, Borja had worked for 5 years as Executive Creative Director for EMEA, India & LatAm, leading both Spanish and international projects for brands such as Renault, Santander, Real Madrid, Seat, Rafa Nadal, UNWTO, Dufry, MSC Cruises, TIM, LATAM, Movistar, Repsol or AJE Group, among others.
Several projects led by Borja have received prestigious awards (Cannes, Red Dot, El Sol, D&AD, Laus…), and he has become President of the jury for LIA Awards 2019 and jury for Cannes Lions, D&AD or IF Awards, among other festivals.
Borja holds a degree in Advertising and PR by Universidad Complutense of Madrid, a Master in Communications Design, specializing in Corporate Identity, by Pratt Institute (New York), and a General Managing Program by IE Business School.