César is the Executive Creative Director at Monks, bringing 14 years of experience in creativity and innovation. He has worked with leading agencies like BBDO, Ogilvy, and MullenLowe, blending problem-solving with a passion for entertainment, data, pop culture, and digital insights. This approach has shaped impactful campaigns for brands such as Coca-Cola, Netflix, HBO, Amazon Prime, and Spotify.

As Creative Director, César led the Coca-Cola LATAM account for two years, winning Coca-Cola Colombia's first Cannes Lion in 2014. He also collaborated with Spotify to create Casa Spotify Medallo, the platform's first global hub for promoting musical talent. This initiative mentored hundreds of emerging artists alongside GRAMMY-winning producers like J Balvin, Feid, and Maluma, resulting in six original singles with millions of streams. Today, Casa Spotify is a global asset for Spotify, expanding to various regions.

His creative achievements include seven Cannes Lions. He also earned the Young Lions title for four consecutive years, representing his country on the global stage. His expertise in crafting culturally resonant ideas, driven by data, has been recognized at The One Show, D&AD, LIA, Clio and others. He has also received Clios Entertainment awards for Netflix campaigns and multiple accolades at regional festivals.